Set up Google Analytics (GA4) for multi-location accounts
Google Analytics (GA4) connects at the single-location level in Vendasta — each individual Business App account can have its own GA4 property or data stream connected. The Multi-Location Executive Report then rolls up that data across all locations in the group.
How you set up GA4 depends on whether your multi-location brand has one shared website or separate websites for each location.
Recommended setup: one shared website
If all your locations share a single website (for example, a national brand with one domain and location pages), connect GA4 to a single designated location — typically a headquarters or primary location account.
- Only connect the shared site to one account. Connecting the same site to multiple location accounts will result in duplicate data in the Executive Report.
- The other location accounts do not need a GA4 connection if they all use the same website.
Recommended setup: multiple websites or microsites
If each location has its own website or microsite, set up a separate GA4 data stream for each site and connect it to the corresponding single-location Business App.
- Each location account should be connected to the data stream for that location's specific site only.
- Do not use a single shared GA4 property across unrelated domains — this mixes traffic from different sites and produces unreliable data in the Executive Report.
If locations share a domain but have distinct paths or subdomains (e.g., brand.com/toronto and brand.com/vancouver), consider using a single GA4 property with cross-domain or subdirectory filtering, connected to one representative location account.
Avoiding common mistakes
| Mistake | What goes wrong |
|---|---|
| Connecting the same site to multiple location accounts | Data appears multiple times in the Executive Report |
| Using one GA4 property across unrelated domains | Traffic mixes together, making location-level data unreliable |
| Not connecting GA4 to any location | GA4 data won't appear in the Multi-Location Executive Report |
How to connect GA4 to a location
- Go to Partner Center → Accounts → Manage Accounts and open the location account.
- Navigate to the account's Business App.
- In the Business App, go to Executive Report → Connections.
- Select Google Analytics and follow the prompts to connect the GA4 property or data stream for that location's website.
Repeat for each location that has its own website or microsite.