Vendor Center overview
Vendor Center is your platform for creating and managing custom products and services that you can sell through the Vendasta Marketplace. Built to give you complete control over product creation, pricing, integration, and fulfillment, Vendor Center helps you build products that integrate seamlessly with the Vendasta ecosystem.
About Vendasta Marketplace
The Vendasta Marketplace connects vendors to Resellers worldwide. Resellers purchase products at wholesale rates and resell them to their clients (SMBs). Your products will be purchased by Resellers through the Marketplace and then sold to their clients.
Why use Vendor Center?
Create custom products tailored to your specific market needs with complete control over every aspect of your offering. Vendor Center eliminates the need for separate product management systems, provides built-in integration capabilities, and connects directly to the Vendasta Marketplace — helping you scale your product portfolio efficiently.
What's included
Product management — Create products, set pricing, configure integrations, manage projects, and work with resellers:
- Create a product — Products, editions, add-ons, and the creation workflow
- Set your product's price — Fixed, variable, and Contact Sales pricing models
- Integrate your product — SSO and Business App integration
- Create projects — Track fulfillment across resellers
- Task Manager integration — Automate projects and event-generated tasks
- Reseller information — Reseller tab, customizable table, Inbox
- Reseller notifications — Start Selling alerts and notification settings
Onboarding guides — Requirements and guidelines for Marketplace vendors:
- Operational requirements — Product structure, editions, multi-purchase, pricing
- Technical requirements — Integration requirements and developer resources
- Service requirements — Reporting, file uploads, fulfillment forms, work orders
- Marketing requirements — Product card, icon, gallery images, marketing materials
- Order form guide — Custom order forms and fulfillment forms
Onboarding project
After signing your Vendor distribution agreement, you'll receive a welcome email with a link to your onboarding project. Access it anytime via Partner Center → Tasks → Projects. The project is a shared checklist with the Vendasta Vendor team that includes required tasks, integration points, and documentation links. This guide pairs with the Vendor Operations Guide.
Get started
1. Access Vendor Center
Access Vendor Center at vendors.vendasta.com or through the Partner Center navigation menu. You need Partner Center Admin access. Contact your Vendor Account Manager if you need credentials.
2. Add your team members
Invite team members from Partner Center → Administration → My Team. Service vendors: Provide team members with the Digital Agent Role for Task Manager access. Consider adding a group email address for monitoring Reseller communications.
3. Browse the Marketplace
Browse the Marketplace to see what other vendors have done and understand how your product fits.
4. Create your first product
- Vendor Center: Click Add Product in the top right. From Partner Center, go to Marketplace → Open Vendor Center, then Products.
- Partner Center: Go to Marketplace → Products, then click Create product in the top right. Click Continue editing in Vendor Center to publish later.
See Create a product for the full workflow.
5. Build your product
Review the Operational requirements for product structure and pricing, then build your product in Vendor Center.
6. Set up integrations
Configure SSO, fulfillment settings, order forms, and reseller notifications. See Integrate your product, Order form guide, and Task Manager integration if you provide services.
Platform overview
Partner Center
Vendors use Partner Center to:
- Manage Admin platform access for your team
- Create test Accounts
- Test activation of your SKUs
- Access the Business App
Business App
Business App is the SMB portal where clients access purchased products. Use it to test Single Sign On, trial activation, Executive Report, and Activity Stream.
Task Manager
Task Manager is Vendasta's project management tool. Service vendors must use Task Manager for fulfillment tracking. Access via Partner Center → Fulfillment → Open Task Manager. Add team members as Digital Agent under Administration → My Team for access.
Important requirements
Executive Report integration
All product vendors must integrate into the Executive Report. This proof of performance tool generates automatically (weekly or monthly) and shows clients their digital marketing activity. Learn more in the Executive Report Overview.
Task Manager for service vendors
Service vendors must use Task Manager for fulfillment tracking. Essential features include adding your team, accessing Task Manager, creating templates, and communicating with clients. See Fulfillment Project documentation for details.
Product fulfillment
Vendasta's project management platform enables collaboration between Vendors, Resellers, and end clients. Receive interactive order forms, communicate via Inbox, and share Project Tasks. See Create projects and Task Manager integration for fulfillment workflows.
Post product release
Some features unlock after your first product is released. Find your product at Marketplace → Products → My Products (not Discover Products). Your product shows as $0/Free in your Partner Center.
Making changes to a released SKU
Changes to released products require Vendasta approval. Navigate to the "Compare Products" tab and click Request Approval.
Webhooks are excluded from versioning and go live immediately — test on a sandbox product first.
Building your reseller network
Resellers appear in your Vendor Center Resellers tab after they find your product in Discover Products and click Start Selling. This makes the SKU available for their Store. Monitor and respond to Reseller communications via Platform Inbox (click the speech icon in Vendor Center). See Reseller information and Reseller notifications for details on managing your reseller network.
Common workflows
Product creation — Create a product with editions and add-ons, configure pricing and billing terms, add marketing materials, set up integrations, and publish to the Marketplace. See Create a product and Set your product's price.
Product management — Update product information, modify pricing and editions, manage order forms, track orders and projects, and communicate with resellers. See Order form guide.
Vendor operations — Set up team members with appropriate roles, create projects for order fulfillment, integrate with Task Manager, and manage reseller relationships. See Create projects, Task Manager integration, and Reseller information.
Frequently asked questions
How do I approve a vendor product for activation?
To approve the Vendor product, follow these steps:
-
From Partner Center, navigate to Vendor Center using the 9-box navigation menu in the top left-hand of your dashboard.
-
Once Vendor Center is open, search for a vendor product and click on the product's name.
- Click on "Accounts", then "Pending Accounts".
- Approve/reject the order.
Why is "Automatic Activation" not available for my vendor/custom product?
If the order form in Vendor Center is toggled on, the toggle for automatic activation upon account creation will not be available in Marketplace → Products → Product info.
