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Marketplace overview

The Marketplace in Partner Center is your central hub for discovering, enabling, and managing products and services to sell to local businesses. Browse 250+ curated products, create custom packages, and configure your white-label store—all from one place. Marketplace integrates with the rest of the platform so you can handle sales, billing, and fulfillment without managing multiple vendors or logins.

Why use the Marketplace?​

  • One place to sell and deliver – Discover products, set pricing and branding, and fulfill orders from a single dashboard. No need to juggle separate vendor relationships.
  • Product-led growth – Let customers browse and self-order from your store, reducing sales time while still growing revenue.
  • Revenue without the overhead – Resell 250+ products with one click using your white-label store; configure retail pricing and margins to match your market.
  • Centralized control – Track metrics, manage products and packages, customize store theme and payments, and create your own custom products—all from Partner Center → Marketplace.

What's in this section​

  • Products – Discover and enable products from the Marketplace, configure retail pricing and white-label branding, manage add-ons and upgrade paths, and create your own custom products. Includes product overview and management, custom products, and the Google Workspace guide.
  • Packages – Bundle products into value-based offers at different price points. Use recommended packages or create custom bundles, set pricing and marketing materials, and sell via your store or invoices. Includes package creation, store integration, and troubleshooting.
  • Manage Store – Configure and customize your white-label store: theme and appearance, shopping cart and payment processing, product and category organization, and how customers discover and interact with your store. Includes store setup, payments, and customer experience.

Get started​

Work through these steps in order.

1. Discover and enable products

  • Go to Partner Center → Marketplace → Discover Products (or Products).
  • Browse or filter by category. Open a product to review wholesale and suggested retail.
  • Click Start Selling to add it to your store.
  • In Marketplace → Products, set retail pricing, branding, and per-market availability.

2. Set up your store

  • Open Marketplace → Manage Store.
  • Customize theme and appearance, currency, and payment settings.
  • Organize products by category and embed the store on your site when you are ready.
  • Turn on the shopping cart and run a test checkout.

3. Create packages

  • Go to Marketplace → Packages.
  • Use Recommended Packages or click Create Package.
  • Add products to the bundle, set pricing and marketing materials, then publish.
  • Make the package available in your store or on invoices.

4. Create your own products (optional)

  • In Marketplace → Products, click Create Product.
  • Enter name, type, icon, and pricing (subscription or one-time). Set categories and add-ons.
  • Add marketing pages and order forms as needed. Custom products can use webhooks and SSO.

Frequently asked questions​

How many products are available in the Marketplace?

The Marketplace includes 250+ curated products and services for local businesses, plus any custom products you create. These are a mix of Vendasta and third-party vendor products.

Can I customize pricing for Marketplace products?

Yes. You can set the retail price shown in your store for each product. The system shows wholesale cost and suggested retail price so you can set competitive pricing and control margins. Adjust pricing in Marketplace → Products (e.g. click the lock icon to edit).

What happens when I click "Start Selling" on a product?

The product is added to your store at its suggested retail price. All editions and add-ons are included in your store's ALL category. If you use Markets, the product is added to your store in each market. You can then refine pricing and availability in Marketplace → Products.

Can I add my own products to the Marketplace?

Yes. Use Marketplace → Products → Create Product to add your own products and services. Custom products use the same features as Marketplace products: categories, invoicing, marketing pages, order forms, and integrations (webhooks, SSO).

How do packages work?

Packages let you bundle multiple products at a single price. You can use recommended packages or create custom bundles, set bundle pricing, and make packages available in your store (shopping cart) or add them to invoices. See Packages.

How does the white-label store work?

Your store presents Marketplace products under your brand. You customize theme, colors, fonts, and layout; products can use your own names and descriptions. The store has its own URL that you can embed on your website or share with customers. Browsing and purchasing all appear under your brand.

Can I track product performance?

Yes. In Marketplace → Products you can view growth metrics (activations, deactivations, net growth), filter by time frame, and see which products perform best. Use this to adjust pricing and positioning.

Can customers purchase directly from my store?

Yes. When your white-label store is set up and embedded (or shared), customers can browse and use the shopping cart to purchase. You can configure auto-assignment rules so new customers are linked to the right salespeople. See Manage Store.

How do I access products I've purchased from the Marketplace?

Use My Purchases in the Marketplace area to see solutions you've bought, how to access them, and vendor contact and support information.