Digital Advertising
Vendasta Services offers managed digital advertising through MatchCraft: Express Ads (fast, search-only, lower budget) and Managed Ads Campaign (multi-platform, conversion-focused, specialist-led). This section covers how to choose a service, complete order forms, work with creatives and tracking, use the Advertising Intelligence Dashboard, and understand policies and platform options.
Overview
Vendasta Services runs digital ad campaigns on your behalf using MatchCraft-powered services. There are two services—choose the one that fits your goals and budget:
- Express Ads – A do-it-for-me, search-only campaign launched in minutes with our AI Instant Launch tool. Best for awareness, promotions, and smaller budgets; not focused on conversions.
- Managed Ads Campaign – A do-it-with-me, multi-platform campaign (search, social, display, video) built and optimized by specialists. Best for growth and conversions.
Campaigns are billed monthly: a one-time setup fee plus the first month's ad spend and management fee at order, then the ad spend and management fee each month after. Reporting is available in the Advertising Intelligence Dashboard.
Which service is right for you?
| Express Ads | Managed Ads Campaign | |
|---|---|---|
| Best for | Awareness, promotions, getting your name online | Growth, conversions, scaling across channels |
| Setup style | Do-it-for-me (AI Instant Launch) | Do-it-with-me (specialist-built, onboarding call) |
| Platforms | Search only | Search, social, display, and video (by spend tier) |
| Typical budget | $100–$500+/month | $500–$3,000+/month |
| Optimization | Automated by the MatchCraft AI platform | Specialist-led, ongoing monthly |
| Reports & strategy calls | None (dashboard available 24/7) | Advertising Intelligence reporting + strategy calls (by tier) |
| Campaign edits | Hourly add-on (wait ~5 weeks) | 1–2 rounds per month (by tier) |
| Launch speed | Minutes (live during order) | Within ~30 days |
A few quick prompts if you're unsure:
- Low budget, minimal involvement, awareness → Express Ads
- Moderate-to-higher budget, multi-platform, conversions → Managed Ads Campaign
- Hands-off → Express Ads · Collaborative, specialist-led → Managed Ads Campaign
See each service page for full ideal-customer profiles, typical use cases, and the spend-tier feature breakdown.
What's Included
Services
- Express Ads – Do-it-for-me, search-only campaign launched in minutes with our AI Instant Launch tool. Best for awareness, promotions, and smaller budgets.
- Managed Ads Campaign – Do-it-with-me, multi-platform campaign (search, social, display, video) built and optimized by specialists. Best for growth and conversions.
Setup and order
- Advertising order forms – Key fields and best practices
- Tips for a successful campaign – Promotions, GTM, Facebook page access
Creatives and tracking
- Display banner creatives – Standard and animated banners, process and deliverables
- GTM tags and Facebook Meta Pixels – Placement and verification
- Google Analytics 4 Complete Build – New GA4 property and Google Tag Manager setup with up to 3 goals
Dashboard and reporting
- Advertising Intelligence Dashboard – Setup, metrics, conversions, ROI
Platforms and formats
- Advertising platforms – Search, display, Performance Max, Meta, YouTube, TikTok, LinkedIn
Get started
- Choose your service. Express Ads for fast, search-only awareness on a smaller budget, or Managed Ads Campaign for a multi-platform, conversion-focused campaign.
- Order and provide details. For Express Ads, build the campaign in the AI Instant Launch tool, then check off the fulfillment form in Partner Center. For Managed Ads, complete the fulfillment form and attend the onboarding call.
- Review and launch. Approve the campaign before it goes live (Managed Ads also includes one major round of revisions).
- Track performance anytime in the Advertising Intelligence Dashboard.
FAQ
Which MatchCraft service should I choose?
- Express Ads – Lower budget, search-only, hands-off, fast launch (e.g. promotions, local awareness).
- Managed Ads Campaign – Moderate to higher budget, multi-platform, conversion-focused, specialist optimization.
See Express Ads and Managed Ads Campaign for full details and FAQs.
How do I request a change to my ad spend?
Use Request Spend Change for future months: go to Partner Center → Manage Accounts, select the account, then the three dots next to the active MatchCraft product. Enter the new monthly budget. Changes apply from the next billing cycle and do not affect the current month's spend. To add funds to the current month, use the One-Time Boost add-on.
What is the refund policy for ad spend?
- Unused ad spend: Once an ad spend amount is agreed upon, unused spend is not refunded. When money is collected, the budget is always exhausted for the campaign and the current month.
- Cancellations and spend changes: Require 5 business days' notice. If a change is submitted at the last minute and the renewal happens, the campaign runs at the renewed amount and the change takes effect the following month. Emergency pauses (for example, seasonality) are held as a credit and used on re-activation.
- Promotional campaigns: If a promotion ends before the budget is exhausted, the team creates general ads to run with the remaining spend.
- Campaign performance: No refunds for performance discrepancies, but the team will hold a complimentary meeting to re-strategize for the following month.
Where do I see campaign performance?
Use the Advertising Intelligence Dashboard. Connect accounts in settings, set management fees, choose metrics, and view performance by platform and campaign. Reporting is also shared via a live link from the ads team.
What platforms can we advertise on?
Search (Google, Bing), display (Google), Performance Max, Facebook & Instagram (Meta), YouTube, TikTok, and LinkedIn. Support varies by product: Express Ads is search-only; Managed Ads Campaign supports multiple platforms (more unlock at higher spend levels). See Advertising platforms.
What YouTube ad formats are available?
YouTube ads can be placed before ("pre"), during ("mid"), or after ("post") a video. The main formats:
| Format | Description | Spec |
|---|---|---|
| Skippable video ads | Viewers can skip after 5 seconds. | Plays in the video player; skip after 5 seconds. |
| Non-skippable video ads | Must be watched before the video plays. | 15 or 20 seconds, depending on regional standards. |
| Bumper ads | Short, non-skippable ads up to 6 seconds; enabled when skippable or non-skippable ads are on. | Up to 6 seconds. |
| Overlay ads | Image or text ads on the lower 20% of a video (computer only). | 468x60 or 728x90 pixels. |
Source: YouTube Help.