Instagram Reels are fantastic for brand awareness as a business's reel will appear on the "Explore" and "Reels" tabs to Instagram users who may not have found their content otherwise.
Get started with Instagram Reels in Social Marketing
- Navigate to Social Marketing either through Partner Center > Accounts > Accounts or as a user logged in to Business App > Social Marketing.
- Click Compose to start a post.
- Ensure Instagram is selected as a channel.
- Type your post content. Note: Videos uploaded here will always be posted as reels.
- Click on "Post Now", or you can schedule for a later date.
- Once your post has been published, you can see the Reels icon for Instagram under Posts.
Additional Information
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Instagram Reels are designed to be viewed vertically, full-screen. As Instagram Reels are viewed in a vertical orientation, videos should be 1080 pixels wide and 1920 pixels tall (an aspect ratio of 9:16), click here.
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Instagram limits users to capture and upload videos under 15 seconds in the Reels tab in mobile view. Longer videos will be seen in the profile view under "Feed".
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As of right now, there is no way to directly post to Facebook as Reels via Social Marketing. However, a workaround is to allow "post to Facebook" when a business posts to Instagram. This setting is found on Instagram.
- We currently do not offer closed captioning on Reels.