Partners utilizing our Digital Campaign products have the option to apply our call tracking add-on to their campaign. This feature allows all inbound calls initiated from the campaign to be tracked and recorded*. This feature utilizes Dynamic Number Insertion (DNI) which is an automation that swaps out phone numbers in real-time based on how the user arrived. This means only users arriving from our paid ad interactions will be shown the call tracking number.
Ad campaigns with this add-on will have their 'phone call leads' tracked as a separate 'Lead source'. These metrics will be displayed within our reports, the Business App, and roll up into the Executive Report.
With this advanced Lead classification, we are ensuring data consistency within Business App, the Executive Report, and Advertising Intelligence.
*Subject to availability based on local jurisdiction.