Website Standard is a simplified version of Vendasta’s Website Pro product, designed to help small businesses quickly get online with an easy-to-use, eCommerce-ready website. It includes a visual builder, pre-installed store functionality, and hosting on Google Cloud—all at no additional cost for Partners on a paid subscription tier.
This guide outlines what Website Standard includes and walks through the full setup process.
What is Website Standard?
Website Standard is a hosted WordPress solution that comes pre-loaded with:
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Divi Builder – an intuitive visual page builder for customizing site layouts
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WooCommerce – a plugin for setting up and managing an online store
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Seven industry-specific templates – ready to customize for various business types
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Daily backups – the two most recent backups are retained
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Built-in analytics – view traffic, site speed, and popular pages
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Secure hosting – powered by Google Cloud Platform
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Free SSL certificate – automatically applied to secure your site
Website Standard is ideal for new resellers, businesses just starting online, or clients who need a fast and simple web presence.
How to Start Selling Website Standard
To begin offering Website Standard to your clients:
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Log into Partner Center.
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Navigate to Marketplace > Discover Products.
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Search for Website.
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Click Start Selling.
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Select Done to complete the setup and publish it in your Store.
How to Set Up a Website Standard Site
Step 1: Choose a Subdomain
When a user first enters Website Standard, they’ll be prompted to set:
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Business name
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Marketing tagline
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Subdomain (e.g.,
mybusiness.websitepro.hosting)
Tip: Choose a subdomain that reflects the business name and is easy for customers to remember.
Click Next to proceed.
Step 2: Select a Website Template
Website Standard includes seven templates tailored to common industries:
| Template | Best For |
|---|---|
| Retail | Bookstores, Clothing, Pet Shops |
| Services | Movers, Hairdressers, Life Coaches |
| Education | Preschools, Cooking Classes, Clubs |
| B2B | Agencies, Startups, SaaS |
| Home Services | Painters, Renovators, Maid Services |
| Art/Photography | Photographers, Crafters, Visual Artists |
| Health/Fitness | Gyms, Yoga Studios, Dance Instructors |
Each template can be previewed before selection and is fully customizable using the Divi Builder.
Step 3: Customize the Website with Divi Builder
Once a template is selected, users can:
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Enable the Visual Builder for real-time editing
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Click on elements (text, images, modules) to edit, resize, or move them
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Add new sections by hovering and clicking the plus (+) icon
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Customize fonts, layouts, buttons, and spacing
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Use the media library to reuse or replace images
To save changes:
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Click the purple icon at the bottom of the screen to open the save menu
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Select Save on the right
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Return to the WordPress dashboard from the top-left menu
Step 4: Set Up the Online Store with WooCommerce
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Create a WooCommerce account at woocommerce.com using the same email as the WordPress admin.
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Complete the Setup Wizard to configure:
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Store address and currency
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Product types (physical, digital, or both)
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Payment methods (Stripe, PayPal, or offline)
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Shipping rates and zones
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Optional add-ons like Jetpack (not required)
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Start adding products:
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Go to Products > Add New in the WordPress dashboard
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Include product details, images, categories, and pricing
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WooCommerce has extensive documentation and tutorials for managing orders, taxes, shipping, and more.
Managing Your Website
Built-in Analytics
The Website Standard dashboard displays insights such as:
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Website traffic trends
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Site load speed
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Most visited pages
This data helps users understand visitor behavior and performance.
Daily Backups
Backups are created automatically every day. Website Standard retains the two most recent backups. To restore a backup:
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Go to the Backups tab in Website Standard.
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Select a backup based on version/date.
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Click Restore.
Each backup shows:
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WordPress version
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File and database sizes
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Number of posts, pages, and plugins
Limitations of Website Standard
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No support for custom domains (only subdomains)
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No staging environment
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Only two recent backups are stored
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Limited compared to Website Pro (but upgrade is easy)
Summary
Website Standard is the perfect entry point for businesses getting online for the first time. With free hosting, built-in store features, and simple customization, it allows your clients to launch a professional site with minimal setup. For more advanced needs like custom domains, staging environments, or full plugin flexibility, clients can upgrade to Website Pro at any time.