Citation Builder in Local SEO provides clients with proof of performance and citation growth tracking. This feature enables clients to see how their business citations are increasing over time, reinforcing the value of maintaining accurate and consistent business information online.
Businesses outside of the United States are unable to purchase Citation Builder to grow their online citations. However, they will still see the reporting outlined below. This means non-US businesses can employ other tactics to improve their online presence and this product will still report on the growth of their online citations over time.
What Reporting is Displayed within Citation Builder?
Citations play a critical role in local search rankings. A citation is created whenever a business’s name, address, or phone number (NAP) appears online. Each new citation helps improve local visibility and enhances search engine rankings on platforms like Google and Bing.
The reporting featured in Citation Builder enables clients to monitor their growing citation presence in real-time. The longer they keep the product active, the more citations their business accumulates, helping establish greater trust with search engines and potential customers.
How Does the Reporting in Citation Builder Work?
Citation Builder offers comprehensive reporting to help clients assess their citation status and performance over time.
The reporting features include:
Citation Growth Tracking:
- Displays the total number of citations created since the product was activated.
- Provides a breakdown of new citations added over time, helping demonstrate the impact of ongoing citation management.
Citation Distribution by Source (“View all citations”):
- Lists the directories, review sites, and aggregators where citations have been published.
- Highlights key sources that contribute to the business’s online presence.
Citation Syncing Status & Accuracy:
- Evaluates how consistent the client's NAP information is across various platforms.
- Identifies inconsistencies and provides insights into which citations need updates to improve local SEO rankings.
By leveraging the Citations Page, clients gain clear visibility into their citation-building progress, allowing them to maintain a strong online presence.