The cover page of the Snapshot Report is set by the Salesperson. You can edit this setting in the Salesperson's profile by following these steps:
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Log in to the Partner Center
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Navigate to the Sales tab > click on Salespeople
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Click on the Salesperson's name
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Scroll down to 'Cover Page Title'
Cover page options are as follows:
a) Partner name
b) Reputation Management product name
c) Market name
If a Salesperson has a "Job Title" listed in their settings, then it will override these options and display the Job Title instead.