The cover page of the Snapshot Report is set by the Salesperson. You can edit this setting in the Salesperson's profile by following these steps:
Log in to the Partner Center
Navigate to the Sales tab > click on Salespeople
Click on the Salesperson's name
Scroll down to 'Cover Page Title'
Cover page options are as follows:
a) Partner name
b) Reputation Management product name
c) Market name
If a Salesperson has a "Job Title" listed in their settings, then it will override these options and display the Job Title instead.