A strong Search Engine Optimization (SEO) strategy is vital for any business looking to compete online. The main objective of SEO is to increase a website's traffic and ultimately its conversion rate. This is accomplished by ranking high in the search results for keywords related to the business. The SEO strategy's mission is to optimize the website's content so that search engines find the business more relevant and authoritative than their competitors.
This is why it's vital that your clients understand how they appear in local search results and how a majority of their online information affects their search ranking. Snapshot Report can be a great tool in helping them visualize this as it shows exactly how the business ranks within Google Search.
SEO Section Breakdown
The SEO section requires a minimum 60% match to the Google listing for Name, Address, Phone Number, and/or Website to populate this section correctly. If this threshold is not met through matched data, the system sees no match found.
- Name: 20%
- Address: 20%
- Phone Number: 40%
- Website: 20%
Local Search Results
This section displays exactly how your prospect's business appears within Google's search results. This helps them to visualize how they appear for any new customers with no prior search history. This section is broken up into two separate parts.
Google Map: This displays their rank within an 800-meter radius around the business's location. Each hotspot is clickable and shows how they rank within that hotspot compared to local competitors for the selected keyword.
Search Results: This showcases the top three search results for the selected hotspot, and where the prospect appears. If they don't appear within the top three results, they'll appear just below their search ranking. They'll also be able to see whether their Google Business profile is claimed or not, which can affect how they rank within these results.
NOTE: The keyword that is chosen is pulled from their Google Business Profile account if it's claimed, and if it's not claimed then it uses the prospects business category. This keyword can also be changed in the Snapshot Reports customization settings found when editing the report in the Sales & Success Center. Learn more about your customization options.
Organic Keyword Performance
Organic Keyword Performance measures your prospects against their competition when it comes to the number of keywords they rank for organically. The higher the value per click, the more optimized your prospects' keywords are.
The data is pulled from SEMrush.
Keywords: This number shows how many organic keywords your prospect shows up for within the top 50 results of Google. So while they may show up for more than this number of keywords, if they appear within the 50+ results, those keywords won't be counted.
Clicks: This measures how many times those keywords have led to a user clicking on and visiting your prospect's website from Google Search.
Value: This shows how much your prospect would have to spend monthly on paid ads for those same keywords to receive the same amount of clicks they're getting organically. Please note: this value will display in USD ($).
NOTE: This is calculated by assigning each organic keyword a value determined by where the prospect's business domain ranks on it. So the higher a business ranks for a keyword, the more valuable that keyword is to them. We then calculate the average across all their organic keywords.
Value per click: Value per click = Value / Clicks. This is the value of each organic click your prospect receives.
Organic Keyword Ranking
Organic Keyword Ranking displays up to 5 of the top keywords your prospect currently ranks for. This gives the prospect a good idea of how Google views its website based on its content.
The data is pulled from SEMrush.
Keywords: These are the keywords and phrases that customers would be searching for to find your prospects' business on Google. These are determined by reviewing the content on their website.
NOTE: It's important to note that this data is based on the content of your prospect's website. If these keywords don't match up with their business or industry, then that means that work is required to optimize their website content so that they rank for keywords more related to their area of expertise.
Competitiveness: This measures how difficult it is to appear in the top Google search results for that specific keyword. The more competing businesses that are targeting that specific keyword in their SEO strategies, the longer the dark blue bar will be.
Rank: This displays the position your prospect ranks within Google's search results. The closer to 1 they are, the better they're doing in optimizing for that specific keyword.
Local Searches (US Only): For the given search term, this is the amount of estimated organic traffic the keyword receives on average per month within the prospect's local area.
Clicks (Outside of the US): For the given search term, this is the estimated number of clicks the keyword receives on average per month.
Global Searches: This is the estimated number of searches per month across Google for that keyword.