Social Marketing has expanded its functionality to include historical data retrieval for Google Business Profile (GBP) and LinkedIn, giving users a more comprehensive view of their social media presence. This allows the platform to display posts published before an account was connected to Social Marketing, along with the corresponding performance metrics such as reach and engagement.
By accessing this historical information, users can more accurately measure and analyze their social media return on investment (ROI), providing concrete data to demonstrate the effectiveness of their strategies to clients. Furthermore, this historical perspective enables users to identify trends and patterns, leading to more informed and refined social media strategy development.
How do Google Business Profile and LinkedIn Historical Data in Social Marketing work?
To see the historical data for accounts already linked to Social Marketing, a disconnection and reconnection process is required to refresh the data. Newly connected accounts will automatically pull in the available historical records.
Posts created and published outside of Social Marketing after an account is connected will not be visible within the platform.
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Historical Data Limitations* |
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Google Business Profile (GBP) |
Up to 100 previous posts before Social Marketing connection. |
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Up to 1,000 previous posts before Social Marketing connection |
*Note that these limitations are set by Google, and LinkedIn, not the Social Marketing app.
** Due to GBP API restrictions, only data from the last 100 posts made before the connection date will be reported within Social Marketing.
Google Business Profile and LinkedIn posts made after connecting your accounts and published outside of Social Marketing will not be visible through the Social Marketing app.
Users can find their historical posts within the "Posts" section of Social Marketing, and they can analyze the reach and engagement of these posts by selecting the relevant date range within the "Post Performance" section of the "Insights" tab. This provides a more complete picture of past social media activity, allowing for deeper insights into performance over time.
See the complete list of content and data monitored by Social Marketing →
Recent Posts
LinkedIn posts made prior to the account being connected will show up under Social Marketing > Posts.
Insights
Through Insights > Post Performance, reach and engagement for posts published prior to connecting the account will also be shown when the appropriate date range is selected.