Content and data monitored by Social Marketing

Social Marketing tracks data on the Reach and Engagement (Facebook reactions, shares, likes, etc.) on all posts made through the app and in some instances, posts made outside of the product. This data appears in the Post Performance tab in Social Marketing. However, certain social networks restrict the information Social Marketing can pull in from posts published before an account has been connected to Social Marketing.

The tables below specify what kinds of posts and relevant information can be gathered by Social Marketing. 

Newly-connected accounts 

Once an account has been connected to Social Marketing, the app will begin pulling in the following information for posts made on that account before it was connected.

 

Previous posts

Reach and Engagement data on previous posts 

Customer replies to previous posts

Facebook

Yes

Yes

Yes 

X

Yes

Yes

No

Instagram

Yes

Yes

Yes

Google Business Profile (GBP)

Yes

Yes

No

LinkedIn

Yes

Yes

No

Social Marketing will pull in historical data and post-performance for posts made organically through Facebook*, X**, Instagram, GBP***, and LinkedIn**** (from the moment it became a business profile) or another social media publisher. Please note that LinkedIn data will only pull for business pages, and not personal pages. 

* Due to Facebook API restrictions, only data from the last 100 posts made before the connection date will be reported within Social Marketing.

** Due to X API limitations we support the last 10 posts for an active user (an active user is defined as having made at least one post in the last month)

*** Due to GBP API restrictions, all previous posts will be shown, but only reach and engagement data from 530 days before the connection date will be reported within Social Marketing.
**** Due to LinkedIn API restrictions, only data from the last 1,000 posts made before the connection date will be reported within Social Marketing.    

Posts published through Social Marketing

The following information is monitored for posts that have been published via Social Marketing.

 

Post content (text, media, links, etc.)

Reach and Engagement data

Customer replies

Facebook

Yes

Yes

Yes

X

Yes

Yes*

No

Instagram

Yes

Yes

Yes

Google Business Profile

Yes

Yes

No

LinkedIn

Yes

Yes

No

* Due to X API restrictions, only Engagement data (reposts and favorites) will be reported within Social Marketing.

** Due to X API limitations we support the last 10 posts for an active user (an active user is defined as having made at least one post in the last month)

Articles in this section

Was this article helpful?
0 out of 0 found this helpful
Share