Why can't I make a Local Post on Google Business Profile?

Some users may encounter the following error when they attempt to make a Local Post from their Google Business Profile account in Social Marketing:

”This location belongs to a chain. The Local Post API is disabled for this location.”

Since the Google Business Profile API prohibits chain locations from making Local Posts, users may encounter this error if Google’s algorithm identifies a business as part of a chain. Users who encounter this error must log in to Google Business Profile directly in order to make a Local Post. 

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