You can use dynamic content to personalize your emails and improve the effectiveness of your campaigns.
How does dynamic content work?
Once your email is sent, the platform automatically replaces dynamic content with real information about your prospect/customer, products, and more depending on the content you chose. That means you only have to build one campaign, and the content in your emails will automatically be personalized!
Once your email is sent, the platform automatically replaces dynamic content with real information about your prospect/customer, products, and more depending on the content you chose. That means you only have to build one campaign, and the content in your emails will automatically be personalized!
To add dynamic content from the Create Content or Edit Content page:
You can access the Create Content or Edit Content page by creating a custom campaign or editing an existing campaign.
Here is how you can add Dynamic Components to the Email Builder:
1. Navigate to Partner Center > Marketing > Campaigns > Create Campaign > Name your new campaign > Create new email.
2. From here, you can add Dynamic Components to your Subject Line and Inbox Preview Text. Once you have added a new block of text for the body of your email, you can also insert Dynamic Components:
Options for dynamic components include:
- Account details
- Partner details
- Salesperson details
- Business App details
- Snapshot Report
- Product details
Once a category is selected, further options to add specific details will become available: