What are Citations?
Citations are mentions of your business name along with another piece of business data (phone number, address, website, etc), and are key in search marketing optimization. Accurate citations help people discover your business, resulting in more web, phone, and foot traffic, which can convert into transactions.
When search engines like Google rank listings, they consider factors such as:
- Number of citations
- Accuracy and consistency of data in citations
- Authority of websites where citations appear
Citations tab allows your customers to:
- Monitor all citations pulled in for their business
- Link to the source to view the full citation
Vendasta uses the following method for searching for citations:
- We search for the complete phone number (including area code)
- Pages that are found, which are not already listings, become citations.
When a business has many listings with consistent listing data, they build a “Citation Effect.” Two primary positive outcomes occur from this effect:
- Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data, and
- Good backlinks are created, with more sources that refer to the business’s website, which creates better search engine optimization, or SEO.
Listing Distribution helps to get the business's information out to the four data aggregators, from which many of these smaller directories will pull information. This will help increase the number of citations over time.