Social is not only about creating great posts. It's also a valuable tool to observe and analyze what content and which channels are driving the most traffic
When people comment on your Facebook posts or share your tweets on Twitter, you‘ll see it here. Connect multiple social accounts to start monitoring activity, track growth over time and compare your profiles against industry averages
How monitoring your Social can benefit your business:
- Engage with your customers faster
- Generate new leads
- Identify influencers and advocates of your brand
- Get valuable positive and constructive feedback
- Listen to your customers, respond, and repeat, to keep the conversation going.
- Check your social profiles and stats regularly, to learn what your customers really want, and how you can reach them more effectively.
Why monitoring your Employees' Social can benefit your business:
- Keep track of your employees' most recent activity across all of their Twitter accounts from a single platform.
- Online information can travel fast and it’s important to be aware of what your employees are posting or sharing.
- Monitoring activity helps keep everyone within the company on the same page and share the same values.
In the Social tab of the Reputation Management product:
- Use Social Monitoring to monitor a business' social feeds over a period of time. Keep track of Facebook page likes, Twitter followers, and check recent activity
- Use Employee Monitoring to monitor an employee's Twitter feed over a period of time. Keep track of recent activity and be aware of any content that may affect the business
- View Social Analytics under Reputation Management > Analytics > Social tab to review your stats on connected social profiles, and compare your presence against industry averages
To get started using Social connect your social profiles or pages you want to monitor:
- Go to Reputation Management > Settings > Connect Accounts
- Click the + in the top right corner of the account you want to connect
- This will redirect you to that source where you can authenticate your account
Expired Social Account Notifications
When a social profile's connection has expired, this notification is visible near the top of the page and gives the user the option of either re-authorizing their social profile or removing it.
An expired social token means that the user's social profile has severed the connection between the social platform and Vendasta's platform. It varies by social platform, but most implement an automatic token expiry every 90 days for security purposes.
In order for our platform to work properly, we need the social profile to be re-authorized. If the token is not reauthorized the customer will not see recent activity in their social feed.