What is it?
Social Marketing users are able to upload and publish video content to Twitter.
Why is it important?
Posts with video receive vastly more engagement than those without. By allowing users to upload videos to their posts, their content will be more engaging, resulting in better traction and viewer interaction.
How will it work?
Users can upload a .mp4 or .mov video that is maximum 60-seconds in length through the Social Marketing composer. Once uploaded they will be able to publish or schedule the video post.
Social Marketing users are able to post videos to Twitter, Instagram, and Facebook at the same time.
Who gets it?
All Social Marketing users will have access to this feature.