Social Marketing users can publish video content on Instagram.
Posts with video receive vastly more engagement than those without. By allowing users to upload videos to their posts, their content will be more engaging, resulting in better traction and viewer interaction.
How does it work?
Users can upload a .mp4 or .mov video that is a maximum of 60 seconds in length through the Social Marketing composer.
Videos posted through Social Marketing will automatically post as a Reel.
(To learn more about Instagram Reels through Social Marketing, click here.)
Once uploaded you will be able to publish or schedule the video post.
Social Marketing users will be able to post videos to both Instagram and Facebook at the same time.