Customize your product's marketing

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Each product created in Vendor Center has associated End-User and Partner Marketing pages. These pages appear in the Store and Marketplace, respectively, and display key information about the product. 

Having a well-formed and informative marketing page is essential for any product, whether you’re selling it only to your customers in the Store or have distributed your product for resale by other Vendasta Partners. 

To begin editing the End-User and Partner marketing pages for a product in Vendor Center, go to the product you would like to edit and navigate to the Marketing tab. Click any section to begin editing. Click the Preview toggle to disable editing and view the page as it will appear to users viewing the product’s page in the Store or Marketplace. To resume editing, simply toggle Preview off again.

End-User Marketing

The End-User marketing page for a product is shown when users click on a product card in the Store. A well-formed End-User marketing page will educate prospective buyers on the purpose, features, and key benefits of a product.

The product description and FAQs in the End-user marketing will be copied automatically to the Partner marketing section when the contents are blank for the Partner Marketing section. If it has previous contents, then it will remain and will not be overwritten.

Partner Marketing

The Partner marketing page for a product is shown when Vendasta partners click on a product card in the Marketplace. A well-formed Partner marketing page will educate prospective resellers on the purpose, features, and key benefits of a product.

You may wish to use this to provide sales collateral to Partner Center admins, or to provide a sales pitch on why they should resell your app to clients in their own Store.

Note that the Partner Marketing section can be disabled if you do not intend to distribute your app. Disable the page using the Partner Marketing toggle at the top of the Partner Marketing section.

The following sections of both marketing pages can be edited by clicking on the section.

Product card image

Partners and end-users will see your product in a tile format when exploring all Marketplace products from the main “Products” tab. This is the default view when exploring Marketplace so your banner image is very important—it should make a striking first impression. 

Use a professional graphic that communicates the business value of your app. Below are a few examples of ideal card images of different styles. 


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  • Take the time to make it gorgeous. Collaborate with a graphic designer to design a beautiful and captivating image. 
  • Make it work for both Partners and end-users (the business, our partners’ clients)
  • Don’t include text. Use the Description, Key Selling Points, and Files sections to provide this information. 
  • Avoid white space. For the tile view, you want your header image to be eye-catching.

Categories

Use this section to select the primary and secondary Local Marketing Index (LMI) categories that your app will appear under in the Marketplace. This will allow Partners and end-users to more easily find your product when filtering by category.

Description 

Provide a concise and captivating paragraph or two that communicates what your app is, why it’s unique, and why users will love it.

  • Use familiar terminology. Describe your app in a way that users will understand and appreciate. 
  • Keep it under 3000 characters. You don’t want to overwhelm partners or end-users with too much information upfront. Break your text into paragraphs or even bullet points. 
  • Use a video! A short 30-90 second marketing video to describe your offering goes a long way. 
  • Use HTML formatting if necessary. If your description requires formatting or multiple paragraphs, use HTML tags. Otherwise, your content will appear as plain text.
  • Do not include pricing. Pricing is already shown on your product page.

Key selling points

Provide 3-6 unique value propositions about your app. 

  • Consider explaining: 
    • How your app solves the user’s problems.
    • How your app delivers specific benefits.
    • Why users should choose your product over your competition. 
  • Keep each point under 600 characters. Use the FAQ or Resources sections to provide more information.

Frequently asked questions

FAQs are the final section on your product page. This is your opportunity to provide end-users or partners with the details they may need to know in order to make a buying decision.

  • Answer real questions. Include questions that real customers have asked or questions that you anticipate real customers might ask. Do not use the FAQs section to overtly sell your product—at this point, Partners or end-users should already have a good idea of what your product does and how it provides value.
  • Use HTML formatting if necessary. If your FAQs require formatting or multiple paragraphs, use HTML tags. Otherwise, your content will appear as plain text.

Gallery

Screenshots can play a big role in the success of the app. Use professional screenshots of your app to showcase the user experience. 

  • Show the best sides of your product, i.e. don’t show login or loading screens, and don’t place the screenshot inside a computer image.
  • Use a high-resolution monitor to take your screenshots.
  • Don’t combine multiple screenshots into one image.
  • Only use graphic overlays when you need to provide extra context.
  • If you provide a service that does not have a user interface, design 16:9 images that give Partners or end-users a visual representation of how your service works.
  • Avoid including pricing in your screenshots, as pricing is already shown on your product page. 
  • Use a 16:9 aspect ratio for your screenshots. 
  • To ensure your screenshots are legible, we recommend your screenshots are at least 1920px wide by 1080px high.
  • To avoid clutter, we recommend that you upload no more than five screenshots.

Once your screenshots are ready to go, upload them to Vendor Center.

Recommended format: 1920px wide by 1080px high (16:9 aspect ratio); jpg or png with a maximum file size of 5 MB. 

Files

At this point, users have read through your description and selling points, and they’re interested. For end-users, the Files section on End-User marketing pages can be used to store more in-depth resources like case studies, brochures, and documentation. 

The Files section on Partner marketing pages can be used to provide resellers with the sales materials they need to close the deal with end-users. 

  • Upload a variety of materials. Upload marketing materials that go into more detail about your app. In addition, upload sales materials that partners can reuse. As long as each resource provides value, the more the better! Consider uploading:
    • Videos
    • Brochures and sell sheets
    • Sales presentations and scripts
    • Case studies
    • Sample reporting
  • Be professional with your file names. Before you upload your resources, make sure to give them clear, professional, and consistent file names, because partners or end-users will see those file names. 
  • Make sure all resources are specific to your app. Don’t upload resources that are strictly about your company. Partners and end-users want to know what your app has to offer.

Recommended format: Almost any file type is accepted—pdf, jpg, png, mp4, docx, pptx  

Maximum size: 30 MB per file

 

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