Build your Store: Quick Reference Guide

Vendasta Marketplace optimizes how digital products are sold to local businesses. Instantly take new products to market, consolidate your vendor relationships, and provide immediate value from a single customer login.

Steps to building your Store

Step 1: Set your Store's currency

Step 2: Start selling Marketplace products

Step 3: Add products and packages to your Store

Add products to your Store

Add recommended packages to your Store

Add custom packages to your Store

Preview packages

Step 4: Embed or share your Store

Embed your Store

Share a direct link

Step 1: Set your Store's currency

Your store's currency is used to set and display the retail prices of products and packages, and is the currency used for accepting payments when customers purchase something from your store.

• Go to Partner Center > Marketplace > Manage Store
• Under the Currency tab, you can see the currency your Store displays prices in. If you've already set up Vendasta Payments, ensure that your store's currency matches one of the currencies that you're able to accept payments in.
• Adjust your Store’s currency by clicking the lock icon to make changes.
• Click Save to finish.

If your store uses a currency other than USD, CAD, or AUD, you can also set a currency conversion rate when you choose your store’s currency. When you start selling a product, this rate will be used to automatically set the product’s price based on its suggested retail price in USD.

You'll also have the option to use this conversion rate to convert the prices of any products you're selling that don't already have a retail price set in the currency you've chosen. You'll only need to use this option if your store already contains multiple products using a suggested retail price in an incorrect currency for your store. Note that this conversion will not affect the prices of any products that you've already set a retail price for. 

Step 2: Start selling Marketplace products

A diverse marketing stack will help you grow your revenue faster. With Vendasta’s Marketplace, you can start reselling products and services from different marketing categories within minutes. Each product comes with all the materials your team needs to get started. And the best part is that it won’t cost you anything until you make a sale!

To start selling a product:

1. Go to Partner Center > Marketplace > Discover Products.
2. Browse or search for products you want to start selling. You can filter your search by category using the navigation tabs. Click on a product to view its Product Details page.
3. When viewing the Product Details page for a product, click Start selling to add it to your store at its suggested retail price. You can change its price or remove it from your store at any time under Marketplace > Products.
   • Any editions or add-ons of the product will be immediately available for you to sell as well.

Products you’re selling can be viewed at any time from Partner Center > Marketplace > Products.

 

Find products to sell

 

Step 3: Add products and packages to your Store

Add products to your Store

When you start selling a product, it will automatically be added to your store at its suggested retail price. You can change its price or remove it from your store at any time under Marketplace > Products.

If you have an Enterprise subscription, products you start selling will be added to your store in each market. If you don’t want to show a product in your store in certain markets, you can change its availability per-market while viewing the product’s page in Marketplace > Products on its Available in store section.

Products you’re selling will appear in your Public Store (which you can preview in Marketplace > Manage Store) and Business App > Store.

Find products to sell

 

Add recommended packages to your Store

Recommended packages are bundles of products that Vendasta has curated to work well together.

To add a recommended package to your Store:

1. Go to Partner Center > Marketplace > Packages.
2. Click on the Recommended Packages tab.
3. Browse or search for packages you want to add to your Store.
1. If you need further details about the package, click on the package card.
4. Once you’ve found a package you want to sell, click Add to Store on the package card, or click Copy on the Package Details page.
5. Review and edit the package information as needed.
1. If you have an Enterprise subscription, select a Market to publish the package in. The product will not appear in Markets that are not selected.
6. Click Save and publish to make the package available for sale immediately.
1. To continue working on the package at a later time, click Save as draft. Draft packages can be published at any time from the Packages tab.

Your published packages will appear in your Public Store (which you can preview in Marketplace > Manage Store) and Business App > Store.

Find recommended packages

 

Add custom packages to your Store

To create your own package and add it to your Store:

1. Go to Partner Center > Marketplace > Packages.
2. Click Create Package.
3. Name your package. This name will be displayed to customers in your public store and Business App.
4. Click + Add product or service to choose what you want to include in the package.
   Only products you're selling will appear in this list.
5. A product’s retail price will be automatically entered into the Retail Price column. This is the price your customers will see in your public store Business App.
   
   1. • Change a retail price by entering a new value into the Retail Price field on any line item in the Package Contents.
      • If you haven’t set a retail price for a product in Marketplace > Products yet, it will default to the Vendor's Suggested Retail Price (USD, CAD, and AUD only).
      • Rearrange package contents by clicking and dragging an individual line item above or below others. Remove items from the package by clicking the X on the line item.
6. Edit the package's Purchase behavior to change what happens when customers click the Get it Now button on your package in the Public Store or the Store tab in Business App.
   1. • Select Add to Shopping Cart to allow customers to add the package to their Shopping Cart when they click Get it Now
      • Select Contact Sales to launch a contact form when customers click Get it Now 
      • Select External URL to specify a URL to redirect your customer to when they click Get it Now
7. Review the package's retail price and wholesale cost.
   1. • The display price of a package can be modified by selecting Show as Starting At price (to indicate that prices may change based on certain factors) or selecting Show Contact Sales instead of price (to hide the total price of the package). We recommend using either of these settings with the Purchase behavior set to the Contact Form option, as these settings make a package incompatible with the Shopping Cart. 
8. Add any relevant marketing content (optional):
   1. • Click on any of the fields in the Marketing Material preview to begin editing
      • Click Save under the field you're editing to save your changes
      • If you are adding a single product to a package, the package will automatically use the product's marketing material.
9. Depending on how you intend to market a package, you can choose to show or hide the names and product-specific details of products within the package using the Show product icons and names and Show product details options.
   1. • When the Show product icons and names setting is off for a package, invoices created for or including the package will not show the products contained in the package as line items—only the package name and the total price of the package will be displayed

Click Publish to make the package available for sale immediately. To continue working on the package at a later time, click Save Draft. Draft packages can be published at any time from the Marketplace > Packages tab.

Your published packages will appear in your Public Store (which you can preview in Marketplace > Manage Store) and Business App > Store.

Create a package

 

Preview packages

You can preview your packages to test how they will look in your public store and Business App.

To preview a package:

1. Go to Partner Center > Marketplace > Packages.
2. Click the Menu icon  on the package card.
3. Click Preview.

Preview a package

 

Step 4: Embed or share your Store

You can share your Store outside of Business App by embedding it on your webpage or sharing a direct link.

Customize your Store's appearance

You can match your Store's appearance to your website by opening the Theme section and editing the following settings:

• Logo bar: the top section containing your logo and Sign in and Create an account buttons
• Background
  • If your website has a distinctive or multicoloured background, you can set your Store's background to be completely transparent
• Accent: used for button text and the indicator of the product category tabs
• Primary font: used for package and product category names and descriptions
• Secondary font: used for the price information of a package
• Each change you make will automatically update the Store preview. When you’ve perfected your store’s appearance, click Save to save your settings.

Embed your Store

To embed your Store on your website:

1. Go to Partner Center > Marketplace > Manage Store.
2. Click Public Store.
3. If you would like customers viewing your embedded Public Store to be able to create their own account and sign in, copy the Embed Code (with Sign In). Otherwise, copy the standard Embed Code.
4. Use your website's HTML editor to embed the code.

Whenever you add new products or packages to your Store, they will automatically appear in your Public Store as well.

Share a direct link

To share a direct link to your Store:

1. Follow Steps 1-3 from the section above (Embed your Store).
2. Copy the Share URL.
3. Link to the URL from your website, a button in your email signature, or within an email marketing campaign.

Share your Store