To set up Google Insights in Local SEO, you or your clients can follow these instructions:
- Go to Local SEO > Google Insights.
- Click Connect Google Business Profile. If your client does not already have a Google Business Profile account, they can click Create a Google Business Profile account to sign up.
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Once your client has connected their Google Business Profile account, they will be able to view their Google Insight reporting for important online consumer activity data such as:
- Searches - how customers search for your client’s business
- Customer views - where customers view your client’s business on Google
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Customer actions - the most common actions that customers take on your client's business listing
Searches
This new metric gives clients insight into the search terms that show their Google Business Profile in the search results, providing insight into their SEO and the keywords that help them get found.