Marketing Services: Revamping our digital advertising offerings

What Is This?

Vendasta was recently awarded with a Google Premier Partner badge that demonstrates our skills and expertise in the digital advertising industry. To celebrate our most recent accomplishment, we’re making improvements to our digital advertising services.

When Will It Be Available?

We're launching our new services on Wednesday, September 25th. Partners with active campaigns will be migrated to the new offerings. This won't change the experience for businesses with active campaigns. Everything that's already included will continue to be included (for example, call tracking).

What Is Changing?

We’re making our Digital Ads services more flexible and affordable to help you scale your business. Here’s a breakdown of all the changes:

Reduced Management Fee

If you ran any campaigns with us in the past, you know that we used to charge a 25% management fee, included in our wholesale price. We’ll reduce our current management fee to 20%, 15%, or 10% based on your campaign wholesale spend.

Introducing Three Tiers

We’re introducing three tiers that will help you sell more campaigns with higher wholesale spend. You’ll benefit from lower management fees as the tiers ascend.

Please, note that these management fees apply only to search, social and YouTube campaigns.

Reduced Monthly Minimum

With a previous monthly minimum of $500, partners can now purchase most of our Digital Ads campaigns for a new monthly minimum of $300. This change applies to search, social, display, and YouTube campaigns. 

Just like before, you can purchase additional spend to expand your campaign reach and maximize your results.

Please, note that we haven't changed the monthly minimum for LocalAds ($500) and Dynamic Automotive Ads ($1,000).

Removing Monthly Commitment

We understand that your clients may want to run a short campaign for a special date like Black Friday or Christmas. That’s why we no longer require a 3-month commitment for our Digital Ads campaigns—except for LocalAds.

We still strongly encourage our partners to run campaigns for a minimum of 3 months to allow our team to measure the results and make adjustments to improve ROI.

Campaigns Now Auto-renew

Once we roll out these changes, your campaigns will auto-renew every month, which means that you will be charged until you deactivate them. 

Basic Subscription

Regularly available at a Pro subscription ($999/mo), we opened our Digital Ads services to partners at a Basic subscription ($250/mo) for June, July, and August.  

We’ve seen tremendous success with this promotion, and we decided that we will keep all our Digital Ads services available on Basic. 

You’ll still have to upgrade to a Pro subscription if you want to use other solutions provided by our Marketing Services team.

Setup Fee

In order to make all these great changes, we'll have to increase our one-time setup fee to $199. After taking a look at what other companies are charging, we are confident that our offering is still very competitive. 

Here's what is included in our setup fee:

• Keyword research
• Competitor research
• Tracking code setup & verification
• Ad proofing
• Creative creation (when required)
• Campaign audit & launch

Additional Features

Previously, our campaigns included call tracking, banner creation, and landing page creation. We noticed that most of our partners don’t need all of these, so we won’t make you pay for something that your clients don’t want. 

With the changes, our campaigns won’t include call tracking and landing page. For social, display, and LocalAds campaigns, only the first set of banners will be included. 

However, you can still purchase call tracking, landing page, and additional banners as add-ons. Here’s how much they’ll cost:

This change will give you more flexibility to order campaigns with exactly what you need. 

Summary of Changes

What happens with my active campaigns?

We’ll migrate all your active campaigns to our new offering and use our Additional Spend add-ons to match your current ad spend. 

Active campaigns won’t benefit from the reduced management fee. However, they still include call tracking, landing page creation, and banner creation. 

If you want to enjoy our reduced management fees, you have the option to end your current campaign and start a new one, but you’ll be charged the setup fee, and additional features will be available as add-ons. 

How to use this service

First, you have to activate the setup product for your campaign. E.g: "Digital Ads: Google & Bing".

Then, you'll fill out a form to give us the information we need to set up your client's campaign.

Lastly, you have to activate the campaign add-on corresponding to the service you want. E.g: "Google & Bing Ads: Campaign".

If you want, you can increase your client's campaign budget by purchasing additional spend.