Marketing Services: Revamping our digital advertising offerings

What Is This?

Vendasta was recently awarded with a Google Premier Partner badge that demonstrates our skills and expertise in the digital advertising industry. To celebrate our most recent accomplishment, we’re making improvements to our digital advertising services.

When Will It Be Available?

The changes listed in this article will take effect on September 3rd. Partners with active campaigns might have to wait a few more days until we migrate them to the new offerings.

What Is Changing?

We’re making our Digital Ads services more flexible and affordable to help you scale your business. Here’s a breakdown of all the changes:

Reduced Management Fee

If you ran any campaigns with us in the past, you know that we used to charge a 25% management fee, included in our wholesale price. We’ll reduce our current management fee to 20%, 15%, or 10% based on your campaign spend.

Introducing Three Tiers

We’re introducing three tiers that will help you sell more campaigns with higher ad spend. You’ll benefit from lower management fees as the tiers ascend.

Please, note that these management fees apply only to search, social and YouTube campaigns.

Reduced Monthly Minimum

With a previous monthly minimum of $500, partners can now purchase most of our Digital Ads campaigns for a new monthly minimum of $300. This change applies to search, social, display, and YouTube campaigns. 

Just like before, you can purchase additional spend to expand your campaign reach and maximize your results.

Removing Monthly Commitment

We understand that your clients may want to run a short campaign for a special date like Black Friday or Christmas. That’s why we no longer require a 3-month commitment for our Digital Ads campaigns—except for LocalAds.

We still strongly encourage our partners to run campaigns for a minimum of 3 months to allow our team to measure the results and make adjustments to improve ROI.

Campaigns Now Auto-renew

After September 3rd, your campaigns will auto-renew every month, which means that you will be charged until you deactivate them. 

Basic Subscription

Regularly available at a Pro subscription ($999/mo), we opened our Digital Ads services to partners at a Basic subscription ($250/mo) for June, July, and August.  

We’ve seen tremendous success with this promotion, and we decided that we will keep all our Digital Ads services available on Basic. 

You’ll still have to upgrade to a Pro subscription if you want to use other solutions provided by our Marketing Services team.

Setup Fee

In order to make all these great changes, we'll have to increase our one-time setup fee to $199. After taking a look at what other companies are charging, we are confident that our offering is still very competitive. 

Additional Features

Previously, our campaigns included call tracking, banner creation, and landing page creation. We noticed that most of our partners don’t need all of these, so we won’t make you pay for something that your clients don’t want. 

After September 3rd, our campaigns won’t include any of these additional features. However, you can still purchase them as add-ons. Here’s how much they’ll cost:

This change will give you more flexibility to order campaigns with exactly what you need. 

Billing

Starting September 3rd, we will be charging the setup fee and the campaign’s first month as soon as the order is submitted. This will allow us to launch campaigns as soon as they are ready, instead of waiting to collect payment. The anniversary date for month 2 and beyond will be set a month from the campaign launch date. 

Summary of Changes

What happens with my active campaigns?

We’ll migrate all your active campaigns to our new offering and use our Additional Spend add-ons to match your current ad spend. 

Active campaigns won’t benefit from the reduced management fee. However, they still include call tracking, landing page creation, and banner creation. 

If you want to enjoy our reduced management fees, you have the option to end your current campaign and start a new one, but you’ll be charged the setup fee, and additional features will be available as add-ons.