Advertising Intelligence offers a powerful integration with Google Ad Manager (GAM). This integration empowers you to showcase the performance of your client campaigns running on your proprietary ad inventories within Advertising Intelligence.
Understanding the Integration:
Previously, Advertising Intelligence primarily integrated with demand-side platforms (DSPs) like Google Ads, Facebook Ads, and Microsoft Ads. These platforms cater to advertisers and provide insights into their ad performance across various publisher networks.
The GAM connector bridges this gap by integrating with a supply-side platform. GAM is specifically designed for large digital publishers to manage their ad inventory and track campaign performance. This integration allows you, as a publisher, to leverage Advertising Intelligence to analyze ad performance metrics directly from your GAM account.
Connecting Your Google Ad Manager Account
Before connecting, ensure API Access is enabled within your GAM account to grant Advertising Intelligence read-only access for reporting purposes.
Here's how to establish the connection:
- Access Connections Settings: Navigate to your account with Advertising Intelligence activated and launch the platform. On the left-hand navigation menu, select "Settings" followed by "Connections."
- Connect to Google Ad Manager: Within the Connections settings, locate and select the option to connect to Google Ad Manager.
- Grant Permissions: Follow the on-screen instructions to establish the connection and grant Advertising Intelligence the necessary permissions to access your GAM data.
Congratulations! You've successfully connected your Google Ad Manager account.
Viewing Your Google Ad Manager Data
Once connected, Advertising Intelligence provides a comprehensive view of your GAM campaign metrics:
- "All" Tab: Consolidated data for all your connected advertising platforms, including GAM, will be accessible under the "All" tab.
- Dedicated GAM Tab: Advertising Intelligence also offers a dedicated tab specifically showcasing your GAM campaign statistics.
- Campaign Details Page: You can delve deeper into individual campaign performance by accessing the dedicated campaign details page within Advertising Intelligence.
By leveraging the Google Ad Manager connector with Advertising Intelligence, you gain valuable insights into the performance of your client campaigns running on your ad inventory. This empowers you to optimize campaigns, maximize revenue generation, and demonstrate the effectiveness of your publishing platform to your clients.
Important Note: While creating a connection for Google Ad Manager, the permissions pages will still display "advertisingintelligence.io" as complete white labeling is not currently supported for this feature.