Marketing Services: Introducing Google Analytics 4: Migration and Google Analytics 4: Complete Build

What is Google Analytics 4?

Google Analytics 4 or GA4 is replacing the well-known Universal Analytics starting July 1, 2023. This means that data will no longer be processed or tracked in Universal Analytics come July 1. Google Analytics tracks and reports website traffic and conversions to help businesses better understand their customers and their campaign success. Here’s a short article from Google, if you’re interested in learning more. 

GA4 is designed to align with evolving privacy regulations and user consent requirements. It provides features like enhanced data control settings, granular data retention options, and streamlined user deletion controls. This helps businesses maintain compliance with privacy regulations and build trust with their users.

 

Why should I purchase this product?

Setting up Google Analytics 4 can be a time-consuming and difficult process if your client is not familiar with the platform. Digital advertising is one of the best ways for a small business to attract more customers and retain the ones they have. Google Analytics 4 offers several improvements. It takes a user-centric approach, focusing on individual user journeys across devices and platforms. With simplified event tracking, GA4 allows easy measurement of custom events without complex configurations. It harnesses AI and machine learning to provide smarter insights, automatically identifying trends and anomalies in the data. GA4 provides enhanced cross-platform and app tracking, giving a unified view of user behaviour. It is future-proofed to adapt to privacy changes and offers robust data controls. The reporting and visualization capabilities are improved, with intuitive interfaces and interactive data visualization options. By using this new product, you can ensure your client’s GA4 is optimized and ready for this change coming July 1, 2023.

 

What’s included?

There are two one-time GA4 products that Marketing Services is offering:

 

Google Analytics 4: Migration

  • Creation of a new GA4 property
  • Connect or add existing Google Tag Manager code to the website
  • Migration of existing goals (up to 3) from Universal Analytics (UA)
  • Review of goal set up after 48 hours to ensure optimal syncing

Note: There must be an existing GTM account to use this product. We will need website access, GTM and Google Analytics access, and a list of existing goals.

 

Google Analytics 4: Complete Build

  • Set up of Google Tag Manager (GTM)
  • Addition of the GTM code to the website
  • Creation of a new GA4 property
  • Connect GTM with GA4
  • Set up of new goals in GA4 (up to 3 goals)
  • Review goal setup after 48 hours to ensure optimization

Note: We will need website access, a Google login ID to do GA & GTM setup, and a list of the 

types of expected goals. If goals are not provided, our team will provide goal suggestions based on the advertiser’s website. 

How do I order this product?

Partners will be able to purchase these products beginning May 29th, 2023, in Marketplace. You can find more information about GA4: Migration here, and GA4: Complete Build here.

 

Please reach out to your Vendasta representative if you have any additional questions!

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