Social Marketing users can view advanced analytics on the performance of their social media posts. This feature makes it easier than ever to monitor and grow a presence on the most important social networks for every business.
Users will find detailed insights into the success of their posts on Facebook, Twitter, Instagram, LinkedIn, and Google Business Profile under the new Insights > Post Performance tab in Social Marketing.
Social Marketing users will be able to see the engagement and reach of their social media content over time, as well as a detailed breakdown of the views, reactions, comments, shares (and more) that their posts receive.
Why is this important?
When a Partner or a client wants to prove the effectiveness of their social media content, they can analyze and dig into social media post performance using the tool of their choice, so they can present the data as it suits best them using the date range of their choice.
How does it work?
Go to the Social Marketing Overview Page:
Note that the middle card "Recent posts" has replaced the "reach and engagement" card. It displays only successful posts made during the last 30 days.
Next visit the Post Performance tab under Insights. Under the "All" tab, users can select different date ranges. After selecting the date range, users will see that the new posts count in the chart match the total posts count in the table below.
Also under the "All" tab, users will see the published information, the post that was made, and the service used. There is an "Export" button to download a CSV file for this Post Performance reporting.
Notice under the Google Business Profile tab, there is a full-length chart because there is no reach or engagement provided for this by the Google API. Instead, the table will display views and clicks, which can be exported via the "Export" button. The stats at the top of the chart will match the total at the bottom of the table.
Facebook does calculate reach and engagement. The stats match the total in the table. Additionally, the API provides reach, comments, reshares, reactions, and engagement. This report can also be exported as a downloadable CSV.
For Instagram, there are new posts completed and a breakdown of the reach.
Twitter includes new posts and follower counts.
LinkedIn displays new posts and engagement. The stats for these match the totals in the table.