The master sales series
Objective
The master sales series with George Leith; how to run a sales day, keep a funnel full, pitch in the time it takes to ride three floors, structure a presentation that closes, and handle a prospect who pushes back.
Outcomes
✓You run a day that produces conversations instead of admin
✓You keep a pipeline full instead of rebuilding it between big deals
✓You pitch and present so a conversation ends in a decision
✓You treat an objection as information rather than a no
What you will learn
Run the perfect sales day
The habits and positioning that make everything after this repeatable.
Key topics:
- Deciding between local variety and a global niche
- Splitting your book into A, B, and C
- The 60/30/10 rule and the line-by-line test
Ten habits for better prospecting
Build a pipeline instead of waiting for one to show up.
Key topics:
- Automating the outreach grind
- The five-before-nine, nine-after-five rule
- Which AI Employees carry part of the load
Master the elevator pitch
Earn 30 seconds, then earn the meeting.
Key topics:
- What a pitch is actually for
- Building one in six parts
- Reframing a pain they already have
A killer sales presentation
Insights, strategy, proof, then the ask.
Key topics:
- Opening with what you heard, not what you sell
- Putting measurement on the table early
- Making the ask out loud
Handle objections like a master
The five objections you will hear most, and what to say back.
Key topics:
- The five objections you will hear most
- Five ways to bounce back
- Working the LAIR sequence
Master sales skill check
Fifteen scenario questions covering the whole series.
Key topics:
- Scenarios, not definitions
- Every step represented
- Find what deserves a second pass
Managing a team as well?
One more series episode is aimed at sales leaders rather than individual sellers: Become a more effective sales manager covers thirteen tactics on coaching, pipeline definition, and measuring a team honestly. Take it after the skill check, or skip it if you do not manage anyone yet.