Product courses
Objective
Every product course in one place, grouped by where the product does its work in a client relationship. Attract products get a business found, Convert products turn that attention into revenue, and Engage products deliver and retain. These are drop-in courses, so take one whenever a product enters your offering.
Outcomes
✓You can find the course for any product you are about to sell or activate
✓You can say which products do the attracting, the converting, and the retaining
✓You can brief yourself on a product before a client conversation
The three groups
Forty-one courses across three groups. Take them in any order. For the sequenced journey, start with the learning paths.
Attract
The products that put a client in front of people already searching for what they sell.
Key topics:
- Search visibility and listings accuracy
- Social presence with Social AI
- Paid reach and advertising performance
Convert
The products that turn that attention into a customer, and prove the value once it is.
Key topics:
- Snapshot and Executive Reports
- CRM, pipeline, and closing
- Conversations AI and the Marketplace
Engage
The products that deliver the work, keep the client close, and earn the renewal.
Key topics:
- Business App as the client workspace
- Reputation and review management
- Websites and online storefronts