The Conquer Local Academy for business app users is free. An active product is not required to have access. Clients will be able to access the courses from the Academy card in Business App, or by going to https://mydigitalbusiness.academy/.
To make sure it is enabled for the Business App users to see in their dashboard, check off the following setting: Partner Center > Administration > Customize > Business App Settings > "Display SMB Academy".
See this resource for more details: Courses for your clients