The Conquer Local Academy is free for all and having an active product is not a requirement for clients to have access to it. Clients will be able to access the courses from the Academy card in Business App, or by going to https://mydigitalbusiness.academy/.
To make sure it is enabled for the Business App users to see in their dashboard, make sure it is checked in Partner Center > Administration > Customize > choose Market or Partner defaults > Business App Settings > Display SMB Academy.
See this resource for more details: Courses for your clients