Criteria for unskippable YouTube ads

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The table below reflects ad options available in YouTube Studio, where you can control the placement of ads before (“pre”), during (“mid”), or after (“post”) the video.

Video ad format Description Platform Spec
Skippable video ads

Skippable video ads allow viewers to skip ads after 5 seconds.  Computer, mobile devices, TV, and game consoles Plays in video player (option to skip after 5 seconds).

Non-skippable video ads

Non-skippable video ads must be watched before a video can be viewed.   Computer, mobile devices, TV, and game consoles

Plays in video player.

15 or 20 seconds in length, depending on regional standards.

Bumper ads

Short, non-skippable video ads of up to 6 seconds must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on. Computer, mobile devices, TV, and game consoles Plays in video player, up to 6 seconds long.

Overlay ads

Overlay image or text ads that can appear on the lower 20% portion of a video. Computer only 468x60 or 728x90 pixels in size

Source: https://support.google.com/youtube/answer/2467968?hl=en 

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