We’ve made an update to our Executive Report that allows for improved data accuracy. The change we’ve made will give your clients improved proof-of-performance in their automated reporting. These updates have been made during the week of August 1, 2021.
We have released an update that unifies date classification across all Executive Report cards (such as Google My Business, Advertising Intelligence, Google Search Console, Google Analytics, and others). Previously, the dates for each card were calculated on a per-card basis, and this could sometimes cause cards to disagree on which date an action took place. The unification of this system will make the report much easier to understand and delivers more accurate data.
What’s the impact on older Executive Reports?
Our goal is to deliver you and your clients the best in-class automated reporting software. Please be aware one small side effect of this change is that past data reporting may shift by up to a day as statistics are brought into the same date calculation across the entire Executive Report. When looking at previous Executive Reports, you may notice small shifts in data on some of the metric cards as this change was retroactively applied across our system.