What is it?
The Review Grade is a letter grade given to your clients’ businesses to evaluate their online review presence. The Review Grade is currently used in our sales intelligence report, the Snapshot Report and proof-of-performance reporting, the Executive Report.
Introducing the Review Grade into Reputation Management Express and Pro helps to create transparency in proof-of-performance reporting between your company and your clients. Now, every time clients enter their Reputation Management dashboard, they can see exactly how their online reputation is faring.
Who will this affect?
The Review Grade will be automatically available in all Reputation Management Express and Pro accounts. Please note, if you have disabled the Review Grade in the Executive Report, the Review Grade will not show in-product.
Why is it important?
The Review Grade is an easy way for clients to understand the value of managing their online reputation. Quantifying their reputation into a letter grade helps clients set goals for improvement with the help of your company.
The Review Grade is calculated based on the business’s performance in four categories:
- Average review score
- Number of review sources
- Reviews found
- Number of reviews found per month
Scores in the four categories are then combined and compared to the industry average to get the final letter grade using this percentile grading system:
A = 90 - 100th percentile
B = 75 - 89th percentile
C = 50 - 74th percentile
D = 30 - 49th percentile
F = 0 - 29th percentile
How the Review Grade is calculated for a particular business can be found in their most recent Executive Report.