Did you know email marketing, on average, has an ROI of $38 for every dollar spent? With so many marketing tools available, it can be difficult to decide where to invest, which is why we provide our partners with marketing campaigns that have proven successful.
This campaign is integrated across email/social/video. It includes 3 Layers of Value Delivered via 3 Channels:
As the trusted advisor, this campaign includes Digital Marketing nuggets and tips which any business can take advantage of. It helps remind your customers and prospects that you can provide value as their trusted digital advisor!
In addition, we have included details on an upcoming event with advice on how the business can take advantage and reach more of their customers in meaningful ways.
The third layer of value is the Call to Action that direct prospects to Business App. With the tools that are included, any prospect or existing customer will be able to benefit by clicking through.
This 3 layered value campaign is also supported through the delivery components, not just email campaigns. We’ve included video scripts and social media assets to ensure your agency gets the maximum benefit.
While we are taking care of the Email Campaign on your behalf, please remember you will be responsible for creating and posting the Videos and Social Media content on the right schedule! Don't worry though, we've given you all the steps with resources from video scripts to social media visuals, you will be set up for success.
What does time-sensitive mean?
This campaign is manually synced to actual global events such as #WorldKindnessDay and Small Business Saturday, the value of this is that you have a common talking point with your customer and the campaign. Once launched, it will be set to continue to provide value to your customers all through the rest of 2020.
IMPORTANT: As a result, it is vital that we help you publish the campaign so we can check that all 21 emails are scheduled in parallel to the 7 significant global events. All you need to do for us to help you set this up is to request help from our Technical Success team via your Growth Manager or email to email@example.com
How can I go from Good to Great?
This Integrated campaign, meaning that it is more than just email marketing, it includes social and video content and instructions so you can maximize engagement and really position your business as a trusted advisor not just to your list but to a wider social audience through sharing and commenting.
Video Instructions: Each Campaign includes a video script to match the 3 emails, you can shoot your videos in advance and be ready to post on social via your Social Marketing app scheduler. Aim to post your Videos later the same day that your email goes out, ideally end of the day, so it is a double touch day. Pro Tip: Keep the video shoot simple, it is a great way to reiterate and reinforce your message. Remember to encourage a conversation, like and respond to any comments, and share with the widest audience possible!
Social Instructions: In addition to the 3 prebuilt emails and your video scripts, we have created 2 social post graphics that you can use between the email flow, to reiterate both the trusted advisor content, as well as the Event Content. An example post text has already been written, however, you can create additional if you see fit, we recommend scheduling between emails via Social Marketing Pro and even consider boosting posts that work the best for you.
How do I get this up and running?
All you need to do for us to help you set this up is to request help from our Technical Success team via your Growth Manager or email to firstname.lastname@example.org
Here are the 3 simple steps:
1) Create your distribution list, we suggest you send this campaign to all of our accounts in your system that has CompanyName, Address, Phone Number, Website (NAP+W) plus the Contact Name and Email. As well, ensure you have an assigned sales rep to each of these accounts so you can see the hot leads in your Sales and Success Center.
2) Request activation help and launch from Technical Success, simply let them know you want to run the campaign to a specific list and tell us what Date and Time you would like us to Launch. (email@example.com)
3) Technical Success will schedule the emails to align to the next available set of events, and then publish the campaign to your nominated list. They will let you know once it is live.
What should my followup be?
On one hand, this campaign is a Set and Forget for your agency, it allows you to know that all your customers and prospects will get valuable communication and trusted advice from you a few times a month. So until the end of the year, you can focus on what matters most for your agency.
… However, let’s talk about opportunity cost. We found with our previous version that while the campaign had a great soft touch result in itself, Agencies were able to follow up on engagement and use the talking points to generate Sales Opportunities and have conversations with purpose which essentially helps you make more money. So Yes, leverage the Video and Social aspects of this campaign, keep your eye on the hot leads, and call your customers who engage to help them get more from your agency.
PRO TIP: Brush up on your prospecting and elevator pitch skills to ensure you connect and convert.
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