This article outlines the differences between the Standard and Pro product editions for the Standard product suite.
Reputation Management
Reputation Management allows you to monitor and manage every aspect of a local business's online reputation—including reviews, listings and mentions.
|
Feature |
Standard edition |
Pro edition |
|
Manage reviews |
Includes reviews from Facebook, Google, and My Listing |
Includes reviews from all sources, based on Partner configuration |
|
Respond to Google and Facebook reviews in-line |
✓ |
✓ |
|
Review response templates |
Use, edit, or delete all system default templates |
Use, edit, or delete all system default templates + add unlimited custom templates |
|
Review Display Widget |
✓ |
✓ |
|
Review statistics |
✓ |
✓ |
|
Monitor listings |
Includes listings from Facebook and Google |
Includes listings from all sources, based on Partner configuration |
|
Google Q&A |
✓ |
✓ |
|
Citations |
✓ |
|
|
Listings statistics |
✓ |
|
|
Competition |
✓ |
|
|
Mentions |
✓ |
|
|
Social monitoring |
✓ |
Customer Voice
Customer Voice allows you to gather customer experiences to boost online star power and drive more business.
|
Feature |
Standard edition |
Pro edition |
|
Create customers |
Unlimited |
Unlimited |
|
Send email review requests |
15 emails/month |
Unlimited |
|
Bulk send review requests |
✓ |
|
|
Customize and display Review Generation Widget |
✓ |
✓ |
|
Sources to request reviews on |
Includes Google, Facebook, and My Listing |
Includes all sources, based on Partner configuration |
|
Customize and save review request templates |
Limit of 1 |
Limit of 40 |
|
Option to purchase SMS add-ons |
✓ |
|
|
Send an automated follow-up email |
✓ |
|
|
Email signature widget |
✓ |
✓ |
|
Mobile Kiosk |
✓ |
Social Marketing
Social Marketing allows teams and individuals to manage local businesses’ social media accounts in a scalable and transparent way.
|
Feature |
Standard edition |
Pro edition |
|
Social profiles |
Includes Facebook and Google Business Profile |
Includes Facebook, Google Business Profile, X, Instagram, and LinkedIn |
|
Scheduled posts |
20 posts *at one time |
Unlimited |
|
Calendar view |
✓ |
✓ |
|
Drafted posts |
✓ |
✓ |
|
Post Performance analytics |
✓ |
✓ |
|
Social audience analytics |
✓ |
✓ |
|
Link tracking |
✓ |
|
|
Customer posts |
✓ |
|
|
Leads |
✓ |
|
|
Interesting content (RSS feeds) |
✓ |
While the Social Marketing App supports connecting multiple locations on most networks, the number of connections is limited by social networks.
Below is a table of how many accounts can be connected based on edition.
| X |
Google Business Profile |
||||
| Standard | 1 | - | - | - | 1 |
| Pro | 5 | 4 | 4 | 1 | 1 |
It is recommended to have a Social Marketing App activated for each individual location, due to the unique content policies followed by the different social media platforms.
Local SEO
Local SEO allows you to introduce business owners to online presence management.
| Features | Local SEO | Local SEO Pro | Listing Distribution | Listing Sync Pro |
| My Listing (free landing page) | ✔ | ✔ | ✔ | ✔ |
| Citations reporting | ✔ | ✔ | ✔ | ✔ |
| Google Business Profile Insights | ✔ | ✔ | ✔ | ✔ |
| Keyword Reporting metrics | ✔ | ✔ | ✔ | ✔ |
| AI-powered business description | ✔ | ✔ | ✔ | ✔ |
| Sync to Google & Facebook | ✔ | ✔ | - | - |
| Sync to Google, Facebook, Apple, Bing, X, Instagram | - | ✔ | - | - |
| Sync to 30+ additional sources | - | - | - | ✔ |
| Sync to Data Axle, Foursquare, and Neustar | - | - | ✔ | - |
| Protection from third-party changes | - | ✔ | - | ✔ |
| Ability to suppress duplicate listings | - | - | - | ✔ |
| Local SEO grid | - | ✔ | - | - |
| Keyword refresh rate | monthly | weekly | - | - |
| AI-powered keyword suggestions (coming soon) | - | ✔ | - | - |
Advertising Intelligence
Advertising Intelligence brings your clients’ ad campaigns under one roof so you can see what’s working across various platforms.
|
Feature |
Advertising Intelligence |
Advanced Reporting |
|
Bring Facebook Ads and Google Ads under one roof |
✓ |
✓ |
|
Easy to use and understand |
✓ |
✓ |
|
Delivers the most important metrics |
✓ |
✓ |
|
Individual campaign details (Deeper analysis into campaigns) |
✓ |
|
|
Customize date range to discover trends |
✓ |
|
|
Campaign funnel & objective |
✓ |
|
|
Keyword and ad analysis |
✓ |
Website
Create a beautiful website that is hosted on an incredibly fast, secure, and easy-to-use platform — it's all possible when you combine the Google Cloud Platform with WordPress.
|
Feature |
Standard edition |
Pro edition |
|
Backups |
2 |
Unlimited |
|
Access to the WordPress Dashboard |
✓ |
✓ |
|
Access to phpMyAdmin |
✓ |
✓ |
|
Access to STP |
✓ |
✓ |
|
Free SSL certificate |
✓ |
✓ |
|
PHP Logs |
✓ |
✓ |
|
Connect Google Analytics |
✓ |
✓ |
|
Staging Environment |
✓ |
|
|
Custom Domains |
✓ |
|
|
Create Staging from backup |
✓ |