Citation Builder is a continual process needed to maintain and build your web presence. As soon as you enter your business information, we push it to two data aggregators - Foursquare, and TransUnion's Neustar/Localeze. The hundreds of sites and sources that turn to these aggregators for information query them at various intervals — some seek out the information weekly, monthly, etc. For this reason, we sell Citation Builder as an annual subscription, ensuring you maximum web presence.
If you are concerned about timing, we recommend that you manually update the major citations for the Search Engines and Social Sites, as the search engines have a validation process, and sometimes it takes time to get through the creation process.
When a business decides to discontinue Citation Builder, they are taking a risk. This leaves their citations on the data aggregators open to change, which may result in hundreds of incorrect citations and citations over time. Therefore, although Citation Builder takes time to create and update citations, it’s important to understand it as a sort of insurance policy. Without Citation Builder, the client may experience negative outcomes.