What is it?
The performance funnel on the Overview page now includes performance metrics for SMS messages.
When will it be available?
This improvement Customer Voice Pro accounts with SMS add-ons became available on May 28th, 2020.
Why is it important?
Business owners need a way to visualize the effectiveness of SMS messages sent in Customer Voice. SMS reporting will include: the number of SMS messages sent and what percentage have been clicked on (click-through rate). Note: open-rate is not available for SMS-type messages.
These metrics are important to help businesses understand the value of sending SMS messages and their effectiveness.
How does it work?
Go to Customer Voice Pro (account must have an SMS add-on) > Overview.
Here’s what you can expect from the new metrics:
- A review request performance funnel which includes SMS performance
A way to toggle between viewing metrics for: Email only, SMS only, or Email & SMS
- Note: Open-rate is for email only
- The ability to filter by a specific date range
- The number of new reviews found on connected accounts