What is it?
Due to Acxiom (one of the current data aggregators in Listing Distribution) retiring its listing directory services at the end of 2019, we are introducing Foursquare as a new primary data aggregator in Listing Distribution.
When will it be available?
Foursquare will take the place of Acxiom as a primary data aggregator on January 2nd, 2020.
As of January 2nd, Foursquare will replace Acxiom on the Listing Distribution page and in reporting. Moving forward this will be the only version available in Marketplace.
All marketing materials, including the Vendasta website, Marketplace product pages, graphics, brochures, videos, etc. will all be switched to include Foursquare on this date as well.
Why is it important?
Foursquare is important and beneficial to you and your clients for four reasons:
- Big brands are going to Foursquare to access your clients’ business information.
Uber, Apple, Twitter, Snapchat, and many more Foursquare partners and developers purchase Foursquare's data. This means that your clients’ correct business information will be referenced by some of the biggest brands in the world, ensuring that clients’ business information is accurate across not only the web but also on the mobile apps of some of the biggest players in the market.
- It makes business information accurate and accessible through the Foursquare app.
The users of the Foursquare app have an easier time discovering a business and obtaining more information on that business such as hours, address, reviews, tips, photos, and more. Foursquare also has its own groups of superusers that help maintain and verify the information.
- Foursquare sends pings to customers about your business.
Foursquare has the ability to create a unique experience for each individual customer, based on their demographic information, previous visits, likes, and interests. Foursquare proactively creates awareness of a business and identifies a customer's need before the customer begins a search.
- Foursquare provides specific reporting on customers that your clients have access to.
Foursquare has access to specific customer information, including demographics, psychographics, and behavioral information. This means your clients can find out what type of customer is visiting their business and when. This information can be extremely powerful in terms of marketing, deciding new product or service offerings, and understanding your target customer.
In summary: Foursquare will ensure your clients are found in more places by more customers than ever, and their information will be consistent and accurate across platforms.
How does it work?
Your clients’ business data will be submitted to the three data aggregators, Data Axle, Neustar/Localeze, and Foursquare, as usual. Your clients will not notice a change other than additional Foursquare reporting.
Your clients will see Foursquare in place of Acxiom within the Listing Distribution tab in Listing Builder, showcasing if the listing and its attributes are accurate on Foursquare.
Who gets it?
All Partners with Listing Distribution.