What is it?
Social Marketing users are able to publish video content to Instagram.
Why is it important?
Posts with video receive vastly more engagement than those without. By allowing users to upload videos to their posts, their content will be more engaging, resulting in better traction and viewer interaction.
How does it work?
Users can upload a .mp4 or .mov video that is maximum 60-seconds in length through the Social Marketing composer. Once uploaded they will be able to publish or schedule the video post without any issue.
Social Marketing users will be able to post videos to both Instagram and Facebook at the same time.