Local Business Online Toolkit - Self Signup Campaign

Want to make sure you're using your allotted Local Business Online Toolkit (LBOT) products with businesses who are actually interested? We've put together a campaign and workflow that will help you make sure only those who raise their hand will get access to the products. That means you’ll ensure the businesses benefitting are the ones who might bring you business down the road!

We've provided instructions for what you need to do. You can read these instructions below, or view a deck to go through the steps.

Step 1: Add recommended campaigns

Add the following recommended campaigns to your campaigns:

• Customer Acquisition: Local Business Online Toolkit Adoption Campaign
• Product Adoption: New User Getting Started With Toolkit

To do this, follow the instructions in this article: Create email campaigns > Add recommended campaigns. 

Add the campaigns

Step 2: Build your widget

Create an acquisition widget and make sure the following options are enabled:

• Select the New User Getting Started With Toolkit campaign.
• Select the LBOT products in the Included products section:
  • Reputation Management | Express
  • Listing Builder
  • Social Marketing | Express
  • Customer Voice | Express
  • Advertising Intelligence
  • Website |  Express

Once designed, embed the widget to a landing page on your website.

Create a widget

Step 3: Customize your campaign

Now that the landing page is ready with the widget, we need to make sure the first campaign directs recipients to that landing page. 

1. Go to your campaigns and select the Local Business Online Toolkit Acquisition Campaign.
2. Click Edit under the email.
3. Click on the CTA button in the email, then click on the Insert/edit link button at the top of the composer. 
4. Change the Url link to the landing page you have created on your website.
5. Click Ok, then click Save.

Customize the campaign

Step 4: Build your list and launch!

With user lists, you can now launch campaigns without creating accounts. 

First, you'll need to create a user list:

1. Go to Partner Center > Lists > User lists.
2. Click Import List.
3. Download the CSV template.
4. Build your list in the CSV file (add user data), then upload the file.
5. Complete the remaining steps in the Import Users workflow.

For more information, refer to this article: Create user lists (bulk import users)

Once you have a user list, you can add the list to a campaign:

1. Go to Partner Center > Lists > User lists.
2. Find the user list in the table, then click Add to campaign.
3. Select the Local Business Online Toolkit Acquisition Campaign.
4. Complete the remaining steps, then click Start campaign.

Create a list