A concise brochure that explains the benefits of offering Citation Builder to local businesses.
Citation Builder helps ensure business listings are present and accurate across the web.
It’s essential that your clients’ business listings are right—if they’re not, search engines could be driving their customers straight to competitors. Customers blame businesses when their info is wrong, and they punish them for it. Citation Builder submits business listings to two major data providers: TransUnion's Neustar/Localeze, and Foursquare. These data providers feed over 300 online listing directories that disseminate business info all over the web.
Why Do I Need Citation Builder?
Consider Vendasta’s data analysis of 100,000 business locations: the average business has 68 online listings, and 41% of those listings have an inaccurate address. Furthermore, these businesses have an average of three different phone numbers across all of their listings. Local businesses need your help, and they need it soon. As much as listings management is a challenge for small businesses, it is an opportunity for you to help them while increasing your own revenues.
The Most Critical Component of Listing Management: Reporting
The data landscape is very complex, and understanding how data changes across the web can be challenging for SMBs. Therefore, it’s critical to report on how everything is working.
The most comprehensive solution
We partnered with major listing data providers—Transunion Neustar (Localeze) and Foursquare — in order to offer a complete listing syndication solution. These providers power the web, doling out information to over 300 other sites. To correct a company listing with each of these providers individually is time-consuming and expensive. With Vendasta’s Citation Builder, all it takes is a small annual fee.