Image and Video Requirements - Social Marketing

Social Marketing can help you post to all of your most important social media accounts. These do, however, have specific requirements to post.

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Image Requirements

Social Marketing supports the following image types: PNG, JPEG, or GIF.

Recommended size: If posting to multiple social networks, we recommend square images (1:1) 

Social network Dimensions Maximum File Size Notes
Facebook

Recommended:

1200 x 1200 px (square image | 1:1)

1,080 x 1,350 px (vertical image | 16:9)

Minimum:

600 x 315 px

Note: Facebook generally scales well with all image dimensions

4 MB

For PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Facebook

  • Social Marketing supports 10 images per post on Facebook

  • When uploading multiple images, Facebook will arrange your images to match the first one uploaded.

    For best results, we recommended using consistent image sizes when possible.
Instagram

Recommended:

1,080 x 1,080 px (square | 1:1)

1,080 x 608 px (landscape | 1.91:1)

1,080 x 1,350 px (portrait | 16:9)

 

Minimum:

640 x 640 px (square | 1:1)

30 MB

For PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Instagram

  • Social Marketing supports up to 10 images/videos per post using the 'carousel' feature.
Google Business Profile

Recommended:

720 x 720 px (square | 1:1)

 

Minimum:

250 x 250 px (square | 1:1)

5 MB

Cannot be less than 10 KB

  • Social Marketing supports 1 image per post for Google Business Profile

  • The photo should be in focus and well-lit. It should have no significant alterations or excessive use of filters. In other words, the image should represent reality.
X

Recommended:

1,200 x 675 px (landscape | 16:9)

 

Minimum:

600 x 335 px (landscape | 1.79:1)

5 MB (PNG, JPEG) | 15 MB (GIF)
  • Social Marketing supports 4 images per post on X

  • GIFs have additional requirements for X. To ensure your post is successful, try matching the following constraints:
    • Resolution: <= 1,280 x 1,080 px
    • Number of frames: <= 350
    • Number of pixels: (width * height * number of frames) <= 300 million
    • Looping: GIFs that do not loop will be uploaded as still images
LinkedIn

Recommended:

1,200 x 627 px (landscape | 1.91:1)

Minimum:

At least 200 px wide

10 MB
  • Social Marketing supports 9 images per post for LinkedIn

 

Video Requirements 

Social Marketing supports the following video formats: MP4, MOV.

Social Network Dimensions Video Bitrate Max File Size Length
Facebook -- -- 10 GB 4 hours
Instagram N/A* 5 Mbps 500 MB 60 seconds 
Instagram Reels

Width: 1080 pixels
Height: 1920 pixels
(aspect ratio 9:16)

25Mbps max 500 MB 3 seconds to 15 mins

X

N/A* 25Mbps max 1 GB 60 seconds 

LinkedIn

Min width: 360 pixels
Max width: 1920 pixels
Min height: 360 pixels
Max height: 1920 pixels
Min aspect ratio: 9:16 (0.563)
Max aspect ratio: 16:9 (1.778)
25Mbps max 200 MB 3 seconds to 30 mins

TikTok 

(For all requirements click here.)

The minimum height and width of the video must me 360 pixels

-- 1 GB 3 seconds to 600 seconds

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