What is it?
We’re enhancing the metrics within Advertising Intelligence so you and your clients can gain more helpful insights into the performance of your campaigns.
You can now view the following:
- More granular metrics for each Facebook Ads and Google Ads campaign
- Improved design for the overview metrics tooltips
- Detailed breakdowns of the Conversions metric
Soon, you’ll be able to select Google Analytics as the source for your Conversion metrics. This update will allow you to track conversions from objectives set on Google Analytics.
What are the benefits?
With these new changes, you can view more granular metrics that are specific to the ad platform (Facebook Ads, Google Ads, Local Ads). Previously, you could only see the metrics that were shared between all the platforms.
You can also view detailed breakdowns showing exactly where your Conversions are coming from, and you can more easily understand overview metrics with detailed definitions. We’ve provided clarity and transparency to take the guesswork out of your reporting.
How does it work?
Within Advertising Intelligence, you’ll see the option to See campaigns beside Facebook Ads and Google Ads (if they are connected). Clicking this will show metrics for each of your campaigns within the selected platform. To customize the metrics shown in this table, click the Columns button.
The new tooltips will display when hovering over the name of the metric or value.
Who gets it?
All Partners have access to this feature.