You may have noticed that your website's speed "score" on Google’s PageSpeed Insights is much higher for desktop than for mobile, or overall lower than you expected. The good news is that a low score isn't necessarily a true indicator that your website is slow to load. This score is rather a general metric of the website's overall build, which can be measured and improved in many ways.
Several factors contribute to a website's speed score. Some are simple, like updating plugins or clearing the cache, and others more complex, like the theme builder used to create the website. Mobile speed scores are particularly affected by theme builders like Divi, Elementor, WP Bakery, and all similar WYSIWYG editors.
Increasing speed and ranking
To increase a website's ranking on Google and improve SEO, we can offer image optimization, lazy loading capability, force site caching, plugin and theme clean up/deletions, backend updates, and a CDN to deliver content quickly. Note that our Snapshot Report just so happens to use Google's very robust and full reporting capabilities and thus may not be a true reflection of your site's SEO.
If your site hosts many video components, this could be the main factor affecting your site's speed. If you can, we would highly recommend moving all locally hosted videos onto YouTube.com or a similar hosting service. Once you have done this, you can supply our team with the video links, and we will replace the current videos to help increase your site's speed further.
What we can do
The best way to increase mobile site speeds and improve your Google PageSpeed Insights score would be to remove all unnecessary plugins and themes or build sites without a builder using hardcoded HTML. Unfortunately, building sites without a WYSIWYG editor will drastically increase costs and deliverable times and is not currently a service we can offer.
Test it out
We highly encourage you to try testing your website's speed using this web page test URL. This reputable test will provide another source for reporting your website's overall performance and help us determine if there is a true speed issue at hand.
Last but not least, try performing a manual test! Run one of our websites simultaneously on a mobile and desktop device. You will see that even with a “low” score on Google’s PageSpeed Insights, our websites are quite quick to load.