Simplified advertising for your local business. Automated for efficiency. Optimized for performance.
LocalAds, an omni-channel digital marketing strategy, is reformatting to best help you reach your clients. The campaigns will now all be focused on the main objective and key result of your client, making it easier than ever:
- With LocalAds Awareness, the campaign will focus on awareness and brand recognition and top of funnel marketing.
- With LocalAds Visits, the campaign will focus on driving customers into a physical store, place of business, or outdoor event.
- With LocalAds Calls, the campaign will focus on driving phone calls from customers to the business. These calls can be recorded and played back for training and sales purposes.
- With LocalAds Online Conversions, the campaign will focus on conversion actions such as form fills, downloads.
- With LocalAds E-Commerce, the campaign will focus on product awareness and shopping cart purchase.
- With LocalAds Social Audience Builder, the campaign will focus on growing Facebook followers and page engagement.
Starting November 16, 2020, you will now be able to order and activate LocalAds for all your clients with this simplified objective and key result format.
LocalAds is Advertising Simplified
LocalAds is a digital marketing approach that is based on understanding and obtaining the advertisers’ objectives. LocalAds is an omni-channel digital marketing strategy focused on reaching specifically defined, unique, and addressable audiences across multiple platforms.
These platforms include display and video advertising, social media advertising, paid search, and connected TV / OTT (over-the-top) and are determined based on your business’s objective.
Once the objectives are outlined these strategies are then pushed to a single audience across multiple devices, including mobile app/web, desktop/tablet/laptop and Smart TV or streaming device.
The purpose of this approach is to influence behavior to the identified target audience and drive that audience towards a measurable conversion.