What is it?
You can now add leads* to an email marketing campaign automatically, as part of the same feature that allows you to assign accounts to salespeople automatically.
Now, when you add new prospect accounts to the platform via API or bulk account import, you can give them resources they may be looking for through nurturing email marketing campaigns. This will increase your efficiency and reduce time-to-lead by making it easier for you to target new prospects and customers with relevant content.
When was it released?
This feature was released on Thursday, May 7, 2020.
How will it work?
To learn how this feature works, please refer to this article:
*This feature only applies to accounts (leads) created in bulk or via API (lead automation)