What is it?
Social Marketing now have access to 10 social post templates through the composer. These templates include uniquely designed images, popular hashtags to improve the posts’ reach, and copy prompts to help the user get started.
Users are also able to create their own posts and save them as templates to use again in the future.
Why is it important?
Social media has become a primary source of information. During a crisis like the COVID-19 pandemic, it is important for businesses to continue to communicate with their customers and explain to them how they are adapting. If restaurants are moving to curb-side pickup or retailers are shifting to 100% online business, their customers need to be in the loop. However, in stressful times it can be difficult to come up with the relevant content and proper tone for social media posts.
How does it work?
Once in the Social Marketing composer, users can select to create a social post from a template.
Users can scroll through and select the template that best suits their communication needs.
When a user clicks to “Copy to Clipboard” the image will populate the media section of the composer and the text will be copied. Users will need to paste it in the text area of the composer and add their specific business details.
Depending on the template, Social Marketing will pull in the user’s business information based on the Business Profile in the Business Center, i.e. hours of operation or the business name.
Once users have added their own voice and spin on the template they will be able to schedule or post the templated post as usual.
To create their own template, users need to compose their desired post and in the bottom left corner click to Create Template.
To access their saved templates users can click the new Templates tab under Posts in the navigation menu.
Who gets it?
All Social Marketing users have access to this feature.