The Snapshot Report has always provided valuable data to businesses, allowing salespeople an intelligent jumping-off point for conversations with prospects. Sometimes, however, prospects wanted more data and to see how they directly compared to their competitors. While the Snapshot Report provided insights into the industry averages, it didn't provide data directly related to their competition.
We've added the ability to add competitor data to your Snapshot Reports. This allows for better insights for prospects, further helping salespeople sell.
When was it made available?
The new competitor stats were released on April 8th, 2020.
How does it work?
The SEO and Advertising sections are calculated using different data than what's used for Listings and Reviews.
Accessing the Snapshot Report
To start, open the Snapshot Report you wish to edit in Sales & Success Center.
Note: If you have not previously generated a Snapshot Report for the account, you will instead see the Generate Snapshot button 
, allowing you to generate a Snapshot Report instead.
Choose your competitor type
When accessing the Snapshot Report, you'll have the option to choose between the following competitor types:
- Industry Average only - Shows your prospect how they compare to their industry average. This reporting is also included in the other two competitor types.
- SEO & Advertising
- Listing and Reviews
It is only possible to select one option at present.
SEO and Advertising
The SEO and Advertising sections use the business's company name and website to pull data. Expand the Competitors heading under Competitors.
Enter up to three competitors. Search results will appear as you do so. When you've found the competitor you wish to add, click on it to have the website field automatically populated.
Please be aware that it may take a few moments for the Snapshot Report to update after entering in new competitors.
Listings and Reviews
You can configure the competitors that show in the Listings and Reviews section using Snapshot Reports you've created previously.
If you haven't already done so, create accounts for these competitors in Sales & Success Center. You'll also need to create a Snapshot Report for each of these. Please be aware that standard snapshot fees apply.
From there, go back into your prospect's Snapshot Report and expand the Direct Competitors heading under Competitors.
Click on the Choose Competitor line and select the account you wish to use for comparisons.
Note: If you do not enter competitors, you will only see details for the prospect themselves.
What competitor data appears in the Snapshot Report?
When you add competitors, you'll see the following sections under Listings and Reviews.
For Advertising and SEO, the section will largely appear the same, though you'll see your competitors added:
