Social Marketing tracks data on the Reach and Engagement (Facebook reactions, shares, likes, etc.) on all posts made through the app and in some instances, posts made outside of the product. This data appears in the Post Performance tab in Social Marketing. However, certain social networks restrict the information Social Marketing can pull in from posts published before an account has been connected to Social Marketing.
The tables below specify what kinds of posts and relevant information can be gathered by Social Marketing.
Newly-connected accounts
Once an account has been connected to Social Marketing, the app will begin pulling in the following information for posts made on that account before it was connected.
|
Previous posts |
Reach and Engagement data on previous posts |
Customer replies on previous posts |
|
|
|
Yes |
Yes |
Yes |
|
|
Yes |
Yes |
No |
|
|
Yes |
Yes |
Yes |
|
GMB |
Yes |
Yes |
No |
|
|
Yes |
Yes |
No |
Social Marketing will pull in historical data and post performance for posts made organically through Facebook*, Twitter, Instagram, GMB**, and LinkedIn*** (from the moment it became a business profile) or another social media publisher.
*Due to Facebook API restrictions, only data from the last 100 posts made before connection date will be reported within Social Marketing.
**Due to GMB API restrictions, all previous posts will be shown, but only reach and engagement data from 530 days before connection date will be reported within Social Marketing.
***Due to LinkedIn API restrictions, only data from the last 1,000 posts made before connection date will be reported within Social Marketing.
Posts published through Social Marketing
The following information is monitored for posts that have been published via Social Marketing.
|
Post content (text, media, links, etc.) |
Reach and Engagement data |
Customer replies |
|
|
|
Yes |
Yes |
Yes |
|
|
Yes |
Yes* |
No |
|
|
Yes |
Yes |
Yes |
|
GMB |
Yes |
Yes |
No |
|
|
Yes |
Yes |
No |
*Due to Twitter API restrictions, only Engagement data (retweets and favorites) will be reported within Social Marketing.