This guide outlines the information you need to get started with the Product-Led Growth Program.
What is Product-Led Growth?
Product-Led Growth (PLG) is a business strategy that allows clients to try products before they buy them. You can offer Express (freemium) products to businesses, and they can start using these products for free*. After experiencing value, these businesses often upgrade to the paid product editions. With Product-Led Growth, you can supercharge your client acquisition, retention, and growth. Learn more
Steps to get started
Follow these steps to get started with Product-Led Growth:
- Review the Product-Led Growth marketing campaign
We've created a new marketing campaign that you can send to your prospects and clients. You can use the default campaign or customize it to your liking.
To review the campaign, go to Partner Center > Marketing > Customer Acquisition > The Product-Led Growth Program: Acquisition.
- Review product upgrade pricing
When a client clicks on a Pro product feature in Business Center, they are prompted to upgrade to the Pro product edition. The Manufacturer's Suggested Retail Price (MSRP) appears in the upgrade prompt by default, but you can edit the upgrade price for each product. Learn more
- Add the Product-Led Growth Package to your store
This step only applies to Partners who signed up for Vendasta before October 29, 2019. If you signed up on or after this date, this package is automatically published to your store.
You can now offer a foundational set of Express marketing products to your prospects and existing clients. These products are bundled together in the Product-Led Growth Package.
If you signed up for Vendasta before October 29, 2019, you need to add this package to your store. Learn more
- Give Express products to your business clients
Provide Express products for your clients by activating the products on their account. Learn more
Then, tell your clients about their new products by sending the Product-Led Growth marketing campaign (from Step 1). Learn more
Next steps
After completing the steps above, you can:
- Track product engagement through Hot Leads and Account Analytics
- Fulfill product upgrade orders
Need help?
Success On-Demand can answer your questions or put you in touch with those who can. You can reach these experts at partnersuccess@vendasta.com or through the chats in Partner Center and the Resource Center. Learn more
*You have a number of Express product editions available as part of your subscription. Any additional activations will be charged according to the pricing table.