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Build your Store: Quick Reference Guide

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Vendasta Marketing
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Vendasta Marketplace optimizes how digital products are sold to local businesses. Instantly take new products to market, consolidate your vendor relationships, and provide immediate value from a single customer login.

Steps to building your Store

Step 1: Enable Marketplace products

Step 2: Add products and packages to your Store

Add products to your Store

Add recommended packages to your Store

Add custom packages to your Store

Preview packages

Step 3: Arrange the layout of your Store

Step 4: Embed or share your Store

Embed your Store

Share a direct link

Step 1: Enable Marketplace products

A diverse marketing stack will help you grow your revenue faster. With Vendasta’s Marketplace, you can start reselling products and services from different marketing categories within minutes. Each product comes with all the materials your team needs to get started. And the best part is that it won’t cost you anything until you make a sale!

There is no cost to enabling a product. This simply makes the product details available to your salespeople in Sales & Success Center, and allows a Partner Center Admin to activate it for a customer once sold. Your customers will not see these products until you publish them to your Store.

To enable a product:

  1. Go to Partner Center > Marketplace > Discover Products.
  2. Browse or search for products you want to enable. You can filter your search by category using the navigation tabs.

    Screen_Shot_2021-02-11_at_8.49.06_AM_copy.png

    1. If you need further details about the product, click on the product card. This will bring you to the Product Details card.
  3. Once you’ve selected a product to enable, click Enable on the Product Details page. The product will not appear in your Store until you add it to a product package.

    Screen_Shot_2021-02-22_at_10.43.23_AM.png

  4. You can also quickly add a product to your Store from the Product Details page by clicking Add to Store to quickly create a product package. You can then choose to publish the package to your Store immediately, or save the package as a draft by turning Visible in Public Store off. 

    Screen_Shot_2021-02-22_at_10.52.15_AM.png

Products you've enabled can be viewed at any time from Partner Center > Marketplace > Manage Products.

 

Enable Products

 

Step 2: Add products and packages to your Store

Add products to your Store

The first step to adding products and services to your Store is creating packages.

If you offer a product or service that is not included in Marketplace, you can create a custom product (app) in Vendor Center. The same steps apply for adding a Marketplace product and adding a custom product to your Store.

To add a product or service to your Store:

  1. Go to Partner Center > Marketplace > Manage Products.
  2. Find the product you want to add to your Store. Click baseline-open_in_new-24px.svg (Open) to view the Product Details page.

    Can't find the product in the list?
    • Make sure you have enabled the product
    • If the product was recently enabled, refresh your browser window—it may take a few minutes after enabling for the product to appear in Manage Products

    Create_Package.png

  3. Click Add to Store in the upper right.

    Screen_Shot_2021-02-22_at_11.11.30_AM.png

    • Market: If you have an Enterprise subscription, select a Market to publish the package in. The product will not appear in Markets that are not selected.
    • Retail pricing: Set the retail pricing information. This price will be displayed to your customers in Business App.
    • Visible in Public Store: Leave this setting on to automatically publish the package in your Store. Turn this setting off to save your package as a draft. Fill in the package details:
  4. Click Add to finish and publish or save the package as a draft.
    • Published packages will be visible in your Store, but draft packages will not be visible. Draft packages can be published at any time from the Manage Store screen.

Your published packages will appear in Partner Center > Marketplace > Manage Store and Business App > Store.

Add Products

 

Add recommended packages to your Store

Recommended packages are bundles of products that Vendasta has curated to work well together.

To add a recommended package to your Store:

  1. Go to Partner Center > Marketplace > Manage Store.
  2. Click on the Recommended Packages tab.
  3. Browse or search for packages you want to add to your Store.
    1. If you need further details about the package, click on the package card.
  4. Once you’ve identified a package you want to add, click Add to Store on the package card, or click Copy on the Package Details page.

    Add_recommended_package.png

  5. Review and edit the package information as needed.
    1. If you have an Enterprise subscription, select a Market to publish the package in. The product will not appear in Markets that are not selected.
  6. Click Save and publish to make the package available for sale immediately.
    1. To continue working on the package at a later time, click Save as draft. Draft packages can be published at any time from the Manage Store screen.

    Add_recommended_package_3.png

Your published packages will appear in Partner Center > Marketplace > Manage Store and Business App > Store.

Add Recommended Packages

 

Add custom packages to your Store

To create your own package and add it to your Store:

  1. Go to Partner Center > Marketplace > Manage Store.
  2. Click Create Package in the upper right.

    Create_Package_5.png

  3. Enter the Package Name. This name will be displayed to your customers in Business App.
  4. Add products to the package:
    • Click + Add product or service

      1.png

    • Select which products, services, and add-ons you want to include in the package.
      Only enabled products will appear in this list.
    • Click Continue.
  5. The product’s retail price will be automatically entered into the Retail Price column. This price will be displayed to your customers in Business App.
    • Retail price can be adjusted by entering a new value into the Retail Price field on any line item in the Package Contents.
    • If no retail price has been set for the product in Marketplace > Manage Products, it will default to the Vendor's Suggested Retail Price (USD, CAD, and AUD only).
    • Rearrange package contents by clicking and dragging an individual line item above or below others. Remove items from the package by clicking the X on the line item.
  6. Edit the package's Purchase behavior to change the behavior of the Get it Now button in the Pricing section of the package. This setting applies to both the Public Store and the Store tab in Business App.
    • Select Add to Shopping Cart to allow customers to add the package to their Shopping Cart when they click Get it Now
    • Select Contact Sales to launch a contact form when customers click Get it Now 
    • Select External URL to specify a URL to redirect your customer to when they click Get it Now
      3.png
  7. Review the package's retail price and wholesale cost.
    • The display price of a package can be modified by selecting Show as Starting At price, to indicate that prices may change based on certain factors, or selecting Show Contact Sales instead of price to hide the total price of the package. We recommend using either of these settings with the Purchase behavior set to the Contact Form option, as these settings make a package incompatible with the Shopping Cart. 
      4.png
  8. Add any relevant marketing content (optional):
    • Click on any of the fields in the Marketing Material preview to begin editing
    • Click Save under the field you're editing to save your changes
    • If you are adding a single product to a package, the package will automatically use the product's marketing material.

    5.png

  9. Depending on how you intend to market a package, you can choose to show or hide the names and product-specific details of products within the package using the Show product icons and names and Show product details options.
    • When the Show product icons and names setting is off for a package, invoices created for or including the package will not show the products contained in the package as line items—only the package name and the total price of the package will be displayed

6.png

Click Publish to make the package available for sale immediately. To continue working on the package at a later time, click Save Draft. Draft packages can be published at any time from the Manage Store screen.

Your published packages will appear in Partner Center > Marketplace > Manage Store, Business App > Store, and your Public Store.

Create Packages

 

Preview packages

You can preview your packages to test how they will look in Business App.

To preview a package:

  1. Go to Partner Center > Marketplace > Manage Store.
  2. Click the Menu icon baseline-more_vert-24px.svg on the package card.
  3. Click Preview.

Create_Package_4.png

 

Preview Packages

 

Step 3: Arrange the layout of your Store

As with physical stores, how you present and display products is hugely important. You want to give your best-selling and most important packages the MVP treatment. For this reason, you can organize your Store as you see fit.

To edit the order of packages in your Store:

  1. Go to Partner Center > Marketplace > Manage Store. 
  2. Click Edit Order.

    Edit_Order.png

  3. Select and drag the packages to reorder them as desired.
  4. Click Save Order.

Your prospects and customers will see this order in Business App > Store.

Edit Order

 

Step 4: Embed or share your Store

You can share your Store outside of Business App by embedding it on your webpage or sharing a direct link.

publicstore.png

Customize your Store's appearance

You can match your Store's appearance to your website by opening the Theme section and editing the following settings:

  • Logo bar: the top section containing your logo and Sign in and Create an account buttons
  • Background
    • If your website has a distinctive or multicoloured background, you can set your Store's background to be completely transparent
  • Accent: used for button text and the indicator of the product category tabs
  • Primary font: used for package and product category names and descriptions
  • Secondary font: used for the price information of a package

Each change you make will automatically update the Store preview. When you’ve perfected your store’s appearance, click Save to save your settings.

Embed your Store

To embed your Store on your website:

  1. Go to Partner Center > Marketplace > Manage Store.
  2. Click Store Settings in the upper right.

    Embed_store_on_website.png

  3. Click Public Store to expand the menu.

    Embed_store_on_website_2.png

  4. Copy the iFrame embed code. If you would like customers viewing your embedded Public Store to be able to create their own account and sign in, copy the Embed Code (with Sign In). Otherwise, copy the standard Embed Code.

    Embed_store_on_website_3.png

  5. Use your website's HTML editor to embed the code.

Whenever you add new products or packages to your Store, they will automatically appear in your Public Store as well.

Share a direct link

To share a direct link to your Store:

  1. Follow Steps 1-3 from the section above (Embed your Store).
  2. Copy the Share URL.

    Embed_store_on_website_4.png

  3. Link to the URL from your website, a button in your email signature, or within an email marketing campaign.

Share your Store

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